Luxury eco-resort embroiled in “green-washing” dispute with “extortionist” NGO

Exclusive luxury resort Soneva Fushi is embroiled in an increasingly hostile dispute with Biosphere Expeditions, an international environmental conservation non-governmental organisation (NGO), over allegations of grant contract breaching and “green-washing”.

Soneva awarded Biosphere Expeditions a three year, US$79,000 Social & Environmental Responsibility Fund (SERF) grant to conduct coral reef research, give scholarships enabling research placements for Maldivian nationals, and provide educational materials to local school children, beginning in 2011.

Soneva maintains they have no legal obligation to continue the funding.

Biosphere Expeditions alleges Soneva was delinquent in making payments for the first two years of the contract and now refuses to pay the final grant installment, which has dramatically limited the scope of the project, the NGO’s founder and executive director Dr Matthias Hammer told Minivan News.

“Unfortunately, Soneva displayed a lack of co-operative spirit paired with a good dose of corporate arrogance and incompetence right from the start.

“Biosphere Expeditions tried to be sympathetic, realising that Soneva/Six Senses were in financial trouble and offering various deferred payment options,” Hammer said in a press release issued March 6, 2013.

“However, Soneva is now ‘flat out’ refusing to pay the remaining US$24,000 owed, claiming Maldivian laws don’t obligate them to pay, only that they make ‘optional donations’. This is nonsense. They are legally obligated to fulfill the contract we’ve signed.

“Soneva cannot argue the contract hasn’t been enforced, because they eventually paid the agreed upon amount for the two years,” Hammer told Minivan News.

Hammer further explained that Biosphere Expeditions was “perplexed” by Soneva’s behavior given the company’s eco-friendly claims. The NGO claimed to have filed a case with the Civil Court last week.

“We were initially happy to receive the SERF grant. They were the last sponsor we’d expect to behave like this given their reputation. Their actions don’t match up.

“They have tried every trick in the book: saying the payment has been made but is late, there are internal issues within the company, the Six Senses company is being split, and they don’t have the money,” Hammer said.

“Payments were always late and a drain on our resources.

“I have never come across anything like this in the last 15 years of my career in this field. Given Soneva’s green claims, I am astounded by this apparent case of green-washing and how Soneva is treating its partners in conservation,” the NGO stated in a press release.

Soneva hits back

Soneva’s founder, president, and chief executive officer (CEO) Sonu Shivdasani also spoke to Minivan News about the dispute.

“Our public relations manager Sophie Williams proposed funding the Biosphere Expeditions project, but ultimately this project had more public relations benefit than real substance in terms of community development,” he said.

“We do not have a charter together [for evaluating proposals], but we have the different environmentalists on staff, such as our marine biologist, our management team, and representatives from the host committee to discuss the project proposals.

“Soneva didn’t do exhaustive diligence, but our team had discussed the project and went ahead [with approving it],” Shivdasani stated.

He cited three primary reasons Soneva will not continue to fund the Biosphere Expeditions project: the company has limited funds to donate, the project did not meet Soneva’s standards, and the agreement with Biosphere Expeditions is not legally binding.

“In essence, Soneva/Six Senses donates .5 percent of total revenues for charitable projects, which comes to about US$300,000 from US$20 million annually,” said Shivdasani.

Shivdasani explained that given the recent sale of Six Senses and Soneva Gili, the amount of charitable donations dropped. Thus, the company had to review and reevaluate the charitable projects they were funding.

“In 2011, Eva sold Six Senses, because we wanted to focus on the one brand Soneva, with one owner, management company, and philosophy,” Shivdasani stated.

“[Downsizing] to one resort and the subsequent reduction in SERF allocations from US$300,000 down to US$120,000, meant we had to carefully review how to use this money to create maximum impact on the environment.

“Invariably we needed to cut US$180,000 from our annual donations. US$24,000 is quite insignificant in context. There are so many more worthy causes, we’d rather spend money on other things,” added Shivdasani.

Shivdasani also spoke about the timing of the first two grant installments.

“The Biosphere Expeditions program has been very piecemeal and due to the specific nature of payments, any delays should not have caused payment hardships with the world in deep recession in 2009 and 2010.

“This was the worst recession since World War Two. 2009 was a slow year. Revenues were down and cash flow was tight. I can’t see how Biosphere Expeditions was inconvenienced. We were careful about the timing of charitable payments,” explained Shivdasani.

Soneva also decided the Biosphere Expeditions project did not “pass muster”.

“Unfortunately, Biosphere Expeditions did not meet up with our strict standards and we felt there were more worthy initiatives to support,” Shivdasani said.

“The feedback from hosts (staff) trained on the [liveaboard] expedition was negative, they didn’t enjoy the experience. Furthermore, we felt the education campaign did not have much of an impact, while the scholarship program only benefited two Maldivians.”

Regarding Biosphere Expedition’s allegation that Soneva had breached the grant agreement contract, Soneva maintained they did not have a legally binding contract.

“Rather than a contract with the Biosphere Expeditions, we had a charitable ‘Letter of Grant’ dating back to 2010. This involved a schedule of donations from Soneva Gili, Six Senses Laamu and Soneva Fushi.

“We could stop grant donations by giving notice, which Soneva did in the form of a formal letter in October 2012.

“We consulted our lawyers in Malé and they confirmed that three months was an adequate period of time to give notice to Biosphere Expeditions,” said Shivdasani.

He maintained that Soneva had no legal obligation to continue funding Biosphere Expeditions and that no case has been filed against the resort.

“Hammer is lying; no legal case has been launched against us. Our lawyers have not been notified of any case being filed in Male’. We are within our rights to stop funding.

“As of today’s date, we cannot contest any court case because Biosphere Expeditions have not put any case before us. No lawyer would want to represent someone who sends out press releases before lodging a case with the courts.

“If it was a legal contract, then we would have honoured it, but it’s within our rights not to continue.

“Soneva happily funded US$50,000-60,000 [of Biosphere Expeditions’ project], now it’s time to stop,” Shivdasani stated.

Soneva prides itself for being “an innovator in the field of responsible tourism, taking environmental and social responsibilities very seriously”.

Soneva states that its ‘SLOW LIFE’ philosophy “applies to everything” they do, with SLOW standing for Sustainable-Local-Organic-Wellness Learning-Inspiring-Fun-Experiences.

Thus, the Soneva SLOW LIFE Trust handles the Social & Environmental Responsibility Fund (SERF), which was created to “provide funding for a wide variety of humanitarian and environmental projects”.

Hostile exchanges

Communications between Biosphere Expeditions and Soneva have become increasingly hostile since the partnership agreement began, with numerous emails exchanged between Hammer and Shivdasani.

Following repeated correspondence requesting the agreed upon grant installments be paid, “Sonu said I was on a ‘high horse’ and ‘chasing the money’, all of which was in really bad taste,” Hammer explained.

“Soneva’s condescending top-down communication is a problem that comes from the very top [levels of management] and percolates throughout the company systemically.

“They think are a big powerful corporation and we’re just a small NGO.

“We shouldn’t be treated like this. Having jumped through all the hoops [to receive the grant] we bloody well expect the other side to pay what’s agreed,” exclaimed Hammer.

Hammer said that Biosphere Expeditions was surprised a luxury resort was “quibbling” over US$24,000.

“This is peanuts for them and we are not prepared to be treated like serfs or go away. By a funny coincidence that is what their grant 
is called: ‘Social & Environmental Responsibility Fund (SERF)’. I am only now beginning to understand its true meaning,” said Hammer.

Ultimately, Biosphere Expeditions has taken the stance that Soneva is not only violating the terms of their grant contract, but also guilty of “green-washing”.

“I can only conclude that Sonu Shivdasani and Soneva’s priorities are to maximise profits. They surely do not appear to be serious about conservation and the environment.

“It seems the company’s claims of ethical behaviour and environmental awareness are, sadly, simply marketing-driven lip service,” read the press release from the NGO.

Shivdasani maintains he has been misquoted by Hammer.

“The press release from Dr Hammer involves various threats of a slanderous nature. It is a sham. Hammer is not pursuing a legal case. If he does, Soneva has a very strong case,” said Shivdasani.

“Hammer is an extortionist. Someone needs to look into his operation. Is Biosphere Expeditions really a non-profit?” Shivdasani questioned.

The project

Originally, both Biosphere Expeditions and Soneva were partnered with the Maldives Marine Research Centre (MRC) of the Ministry of Fisheries and Agriculture, Reef Check and the Marine Conservation Society “to study and safeguard the spectacular coral reefs and the resident whale shark population”.

The funding dispute between Shivdasani and Hammer has curtailed the project’s activities.

According to Hammer, scholarships for and hiring of Maldivians has been halted, educational leaflets will not be distributed, and research studies cannot continue, with coral reef studies being “slashed to one week”.

Earlier in 2012, the Soneva Group faced controversy when allegations that Shivdasani had engaged a PR firm to “spruce up” the image of President Dr Mohamed Waheed Hassan Manik’s government were published in UK media.

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“Fragile democracy under threat”: Richard Branson, Ed Norton among signatories for fresh elections

Business tycoon Richard Branson and ‘Fight Club’ actor Ed Norton are among dozens of international celebrities and activists who have signed a letter calling for the Maldivian government to halt harassment of the opposition and “hold democratic elections at the earliest opportunity.”

The letter, published in the UK’s Guardian newspaper, expresses concern over former President Mohamed Nasheed’s “island arrest”.

“The ban was then followed by a series of orders to appear in court this week on spurious civil and criminal charges – a strategy of legal harassment pursued by the illegitimate regime of Mohamed Waheed. Its sole purpose is to sideline Nasheed from active politics and further stamp out any political opposition,” the letter stated.

President’s Office Spokesperson Masood Imad told Radio Australia on Tuesday that the government on assumption of office “made it clear we would in no way interfere with the process of the judiciary. The judge summoned Mr Nasheed but he absconded. I believe he will be summoned again and if he does not appear in court, he will issue an order for his arrest.”

The letter further stated that “the outlook for democracy in the Maldives is deteriorating. The circumstances surrounding Nasheed’s removal from power earlier this year remain a matter of dispute, but other matters are beyond doubt.”

Specifically, it noted that “no date has been set for free and fair elections by this unelected regime, which has links to former dictator Abdul Gayoom,” and that “nearly 2,000 peaceful demonstrators calling for elections have been detained by security forces, many beaten and hospitalised.”

“Sadly, much of this remains largely unreported by the world’s media. A young and fragile democracy is under threat once more and we therefore call upon [President] Mohamed Waheed to set a firm date for free and fair elections immediately, to end the culture of systematic police brutality and to release all political detainees including opposition leader Mohamed Nasheed.”

As well as Branson and Norton, signatories included Radiohead guitarist Thom Yorke, actress Darryl Hannah, 350.org founder Bill McKibben, the Eden Project’s Tim Smit, and philosopher and ethicist Peter Singer.

Norton, Branson and Hannah were fixtures at last year’s Slow Life Symposium held at the upmarket Soneva Fushi resort in the Maldives.

Branson first waded into Maldivian politics on his blog on February 24, calling on President Waheed to “do the right thing” and hold free and fair elections before the end of the year.

It was, Branson wrote to Dr Waheed, “completely astounding that you have been part of an overthrow of a democratically elected government that has effectively let the old regime back into power.”

“Knowing you, I would assume that you were given no choice and that it was through threats that you have ended up in this position,” Branson said. “I do very much hope that was the case rather than you doing it of your own free will.”

Days later, Branson wrote another entry, saying that he had spoken on the phone to Dr Waheed, who told him he had appointed “a respected person” to examine the truth of what caused President Nasheed to “resign”.

“He says that he didn’t know who issued an arrest warrant for President Nasheed after he left office but that it had been rescinded within 48 hours. He is determined to be an honest broker, to be seen to be one, and to get everyone’s confidence. He said that he offered to bring in people from President Nasheed’s party but they refused to join.”

A few days later, Branson wrote a third post, resuming his first call for early elections “as soon as feasibly possible”.

The Soneva Group meanwhile found itself embroiled in local politics in August, composing a statement in response to allegations published in the UK media that the company’s head, Sonu Shivdasani, had engaged a PR firm to “spruce up” the image of Dr Mohamed Waheed’s government.

The article in Private Eye magazine contended that post February 7, an “unlikely alliance” had emerged between certain resorts – desperate to stabilise the sudden political instability for the sake of their bottom lines – and the new government, a loose alliance of ambitious political elements who came to power on a platform of Islamic conservatism.

“The reality is that the Maldives – already favoured by footballers, Russian gangsters and off-duty Israeli arms dealers – are an even harder sell since the coup has given us an unlikely alliance between hoteliers promoting bikini-clad, cocktail-fuelled luxury and a government that includes two imams, wants to bring back the death penalty and has done nothing about the destruction by supporters of the coup of the national museum’s entire pre-Islamic collection,” the article stated.

In a counter statement from the group, obtained by Minivan News, the company sought to clarify the “facts” of the case.

“Sonu Shivdasani does not have a political relationship with President Mohamed Waheed, their interaction revolves specifically around environmental and ecological issues,” the Soneva statement read.

A source within the Soneva Group described the situation as “a bloody mess”.

Shivdasani “completely fell for Waheed’s line that Nasheed didn’t resign under duress” and had – unsuccessfully – asked a number of PR agencies to set up interviews for the new President, Minivan News was informed.

The source surmised that Shivdasani had “innocently, stupidly, somehow believed Waheed”, and “gone out of his way to help [the new President].”

Soneva’s statement meanwhile disputed the resort’s motivation to support the new government as being based on supposed plans to amend a corporate tax bill implemented by Nasheed, as, “to the best of my knowledge, there are no plans by the current President Mohamed Waheed to reduce or eliminate this tax.”

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World famous eco-resort embroiled in local politics

The Soneva Group has composed a statement in response to allegations published in the UK media, that the head of the upmarket resort company, Sonu Shivdasani, had engaged a PR firm to “spruce up” the image of Dr Mohamed Waheed’s government.

The company’s flagship resort, Soneva Fushi in Baa Atoll, is known for its ecological innovation. It hosts the annual ‘Slow Life Symposium’, drawing environmental luminaries from around the world – including, last October, former President Mohamed Nasheed.

However, “No fan of [former President] Nasheed’s tax proposals, Sonu was keen to help the new administration spruce up its image,” alleged a recent column in the the UK’s Private Eye magazine.

The article contended that post February 7, an “unlikely alliance” had emerged between certain resorts – desperate to stabilise the sudden political instability for the sake of their bottom lines – and the new government, a loose alliance of ambitious political elements who came to power on a platform of Islamic conservatism.

“The reality is that the Maldives – already favoured by footballers, Russian gangsters and off-duty Israeli arms dealers – are an even harder sell since the coup has given us an unlikely alliance between hoteliers promoting bikini-clad, cocktail-fuelled luxury and a government that includes two imams, wants to bring back the death penalty and has done nothing about the destruction by supporters of the coup of the national museum’s entire pre-Islamic collection,” the article stated.

The article alleged that “in April [Shivdasani] e-mailed Britain’s well known PR guru Matthew Freud, saying: ‘I just spoke to President Waheed. He is happy to engage your services (for tourism PR) on a barter basis whereby Reethi Rah and Soneva Fushi would offer accommodation at our resorts in lieu of the barter. Did you manage to speak to Alan Leibman from One and Only?’” the column stated.

“Freud initially appeared thrilled at the prospect of free holidays: ’We greatly look forward to working with you and the president,’” it stated, apparently having obtained the relevant correspondence between the pair.

“But by the time President Waheed had got in on the act later in the month, writing to Freud: ‘We had discussed along with Sonu that a contract will be signed first among SixSenses, One and Only and Matthew to assist us with tourism promotion in the UK. Matthew will send us an outline a proposed activities as discussed’ – the legendary PR guru had developed cold feet: ‘I am sorry that the adverse political climate prevents us from being more directly involved but going to a doctor who will make you sicker is rarely a good idea.’”

In a counter statement from the group, obtained by Minivan News, the company sought to clarify the “facts” of the case.

“Sonu Shivdasani does not have a political relationship with President Mohamed Waheed, their interaction revolves specifically around environmental and ecological issues,” the Soneva statement read.

“In addition to former President Mohammed Nasheed, President Mohamed Waheed demonstrated an active level of support and interest in Soneva Fushi’s sustainable practices during his vice presidency.  He attended both the 2010 and 2011 SLOWLIFE Symposia at Soneva Fushi.

“President Mohamed Waheed’s interest in environmental issues has remained consistent; it is on these grounds and issues that he and Sonu Shivdasani have interacted since his assumption to the Presidency.”

The company claimed that the discussion between Freud PR and President Waheed had concerned the PR firm’s Director, Arlo Brady, “who is associated with the Blue Marine Foundation.”

“The discussions focused on creating the World’s largest Marine Reserve in the country and other environment initiatives. I offered Freud PR complimentary accommodation at Soneva Fushi in return for their support of the government with this campaign and other environment initiatives in the country that were discussed,” the Soneva statement read.

A source within the Soneva Group described the situation as “a bloody mess”.

Shivdasani “completely fell for Waheed’s line that Nasheed didn’t resign under duress” and had – unsuccessfully – asked a number of PR agencies to set up interviews for the new President, Minivan News was informed.

The source surmised that Shivdasani had “innocently, stupidly, somehow believed Waheed”, and “gone out of his way to help [the new President].”

Soneva’s statement meanwhile disputed the resort’s motivation to support the new government based on supposed plans to amend a corporate tax bill implemented by Nasheed, as, “to the best of my knowledge, there are no plans by the current President Mohamed Waheed to reduce or eliminate this tax.”

Following the controversial transfer of power the Maldives now faces spiralling budget deficit of 27 percent, an ongoing foreign currency shortage, plummeting investor confidence, spiraling expenditure, and a drop off in foreign aid.

A proposal by the Finance Ministry last week to curb impending economic crisis included raising the tourism goods and services tax (TGST) to 15 percent, among other measures. Several resort managers told Minivan News earlier this year that a sudden TGST increase would have to be taken out their margins due to contractual commitments with tour operators, following the International Monetary Fund (IMF)’s demand that this be raised to 12 percent.

“To the best of my knowledge, President Mohamed Nasheed did not have plans to raise further taxes from resorts in the Maldives,” the Soneva statement read.

“There were discussions about taxes being introduced on other industries in the Maldives as well as the introduction of an income tax on Maldivian nationals. Neither of these would impact Soneva or I as we are not involved in other businesses in the Maldives,” it added.

Soured relationships

Sonenva Fushi’s Slow Life Symposium in October attracted an array of high profile business, media and environmental figures including Virgin head Richard Branson, actress Daryl Hannah, star of films including ‘Blade Runner’, ‘Kill Bill’ and ‘Splash’; Ed Norton, star of films including ‘Fight Club’ and ‘American History X’; Tim Smit, founder of the Eden Project; Mike Mason, founder of Climate Care, one of the world’s first carbon trading companies; and British author, journalist and environmental activist Mark Lynas.

Branson waded into Maldivian politics on his blog on February 24, calling on President Waheed to “do the right thing” and hold free and fair elections before the end of the year.

It was, Branson wrote to Dr Waheed, “completely astounding that you have been part of an overthrow of a democratically elected government that has effectively let the old regime back into power.”

“Knowing you, I would assume that you were given no choice and that it was through threats that you have ended up in this position,” Branson said. “I do very much hope that was the case rather than you doing it of your own free will.”

Days later, Branson wrote another entry, saying that he had spoken on the phone to Dr Waheed, who told him he had appointed “a respected person” to examine the truth of what caused President Nasheed to “resign”.

“He says that he didn’t know who issued an arrest warrant for President Nasheed after he left office but that it had been rescinded within 48 hours. He is determined to be an honest broker, to be seen to be one, and to get everyone’s confidence. He said that he offered to bring in people from President Nasheed’s party but they refused to join.

“He also pointed out that President Nasheed’s party had been a minority party and had only been in power due to the support of others. It would be for those others, and the electorate to decide who rules in the future. He ended by pledging elections in July of next year – in line with the constitution – once confidence has been restored,” Branson wrote.

“Based on his personal reputation I believe he’s sincere in wanting to do what’s right for the country and return it to a true and lasting democracy.”

A few days later, Branson wrote a third post, resuming his first call “for early elections “as soon as feasibly possible”.

“Having listened to both sides, it does seem wise for an election to take place as soon as is feasibly possible so that the people of the Maldives can begin to put this ugly chapter behind them,” Branson wrote.

Lynas – another Slow Life participant who also worked as Nasheed’s Climate Advisor – was quick to condemn Dr Waheed’s new government, claiming that his “lack of democratic legitimacy” had lost the Maldives’ its voice at international climate negotiations.

“Waheed and his representatives have no moral authority because they were not elected, have strong connections with corrupt and violent elements of the former dictatorship, and took power in the dubious circumstances of a police coup,” Lynas argued.

“The Maldives has lost many years of work already – it has little credibility left with donors or international investors. Investors and donors alike are looking for stability and strong governance – and they will not get either of those whilst the political system is essentially deadlocked between competing parties, with regular protests and ensuing police violence.

“In climate terms the Maldives is well on its way to becoming a failed state – I see no prospect of it achieving Nasheed’s 2020 carbon neutral goal, even if that goal is still official policy,” Lynas said.

“I think time has basically run out now – unless there are early elections quickly and a legitimate government re-established there is no real prospect of resurrecting the Maldives’ leadership on climate change.”

Yet another Slow Life participant, Mike Mason, who worked pro bono as Nasheed’s Energy Advisor, resigned following Nasheed’s ousting despite being asked by Waheed to remain.

“I don’t think Dr Waheed is a bad man – actually I like him a lot personally,” he wrote, in an email to an official in the Trade Ministry obtained by Minivan News.

“However, he has done nothing to assure me that this is really a democratic process. Rather, my intelligence tells me this is a Gayoom inspired coup with Dr Waheed as an unfortunate puppet.

“Even if I did work with Waheed, I couldn’t deliver the plan now [because of falling] investor confidence,” he subsequently told Minivan News. “[The perpetrators] have destroyed US$2-3 billion worth of investment and condemned the country to an unstable economic future based upon diesel.”

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Richard Branson calls for early elections “as soon as feasibly possible”

Founder of the Virgin empire, multi-billionaire Sir Richard Branson, has again delved into Maldivian politics with a third blog post on the subject, declaring his support for early elections “as soon as feasibly possible”.

Branson first wrote an open letter calling on “interim” President Dr Mohamed Waheed Hassan to “do the right thing” and hold free and fair elections before the end of the year, describing it as “completely astounding that you have been part of an overthrow of a democratically elected government that has effectively let the old regime back into power.”

Several days later he had a phone call with Dr Waheed, and subsequently said he believed the new president was “determined to be an honest broker” who “had nothing to do with [the coup]. He watched the situation unfolding on television.”

Branson’s third and most recent post came after “a lengthy conversation with former President Mohamed Nasheed”, who “wanted to be sure that it was completely clear what had happened in the Maldives.”

“Mr Nasheed said that he had been overthrown by a coup. He said that the confusion about what happened in the first two days came about because he was forced to remain in the Presidential Palace in order to keep him away from the press, was therefore incommunicado, and only managed to escape after a couple of days,” Branson wrote.

“He said that he was very concerned the Maldives could become another Afghanistan. He believes that the way to resolve this is for interim President Waheed to step down and for The Speaker to hold court for two months.
He said he sees no reason why there shouldn’t be early elections during this calendar year, preferably within two-to-three months. The people of this country, he said, need to be asked as soon as possible who they want to rule them. The Maldives and the Maldivians urgently need to get back on track.

“He believed that there was is Islamic element of the military and mentioned that some of them chanted on the street “God is great”. He said that the new government had thrown out all human rights cases and corruption cases, which he felt was wrong. He said that some of his MPs had been removed, others had court cases brought against them.

“He ended by saying: ‘Governments should only be changed through the ballot box and not by any other means. No military in the world should be allowed to take over a Government and hold on to it.’

“We now have both sides of the story,” Branson declared.

“Having listened to both sides, it does seem wise for an election to take place as soon as is feasibly possible so that the people of the Maldives can begin to put this ugly chapter behind them.”

Branson attended the Slow Life Symposium at the upmarket Soneva Fushi resort in October 2011, a highly eco-conscious resort owned by Sonu and Eva Shivdesani.

Other attendees at the resort included actress Daryl Hannah, star of films including ‘Blade Runner’, ‘Kill Bill’ and ‘Splash’; Ed Norton, star of films including ‘Fight Club’ and ‘American History X’; Tim Smit, founder of the Eden Project; Maldives President Mohamed Nasheed; and an array of climate experts and scientists including Mark Lynas and Mike Mason.

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Atmospheric flights will revolutionise ecological impact of air travel: Branson

New forms of air travel have the potential to revolutionise the sector’s ecological impact, said UK entrepreneur Sir Richard Branson, founder of the Virgin empire.

Speaking at the Slow Life Symposium held at the Maldives’ Soneva Fushi resort, Branson said engineers currently working on his carbon composite Virgin Galactic spacecraft were itching to get started on a high-speed passenger aircraft that would fly out of the atmosphere, fire its rockets harmlessly into space, and re-enter the atmosphere angled at the destination.

“Intercontinental flights that leave Earth atmosphere and pop back down won’t damage the atmosphere while they are outside it,” Branson said. “It will only work if it is economic, but I hope to see it in my lifetime. Once we’ve got Virgin Galactic ticked off, we’ll look at carbon-fibre intercontinental planes. They’ll effectively be spaceships.”

The Virgin Galactic spacecraft already created less carbon output per passenger than a return ticket from New York to London, he noted.

“That compares with two weeks of New York’s electricity supply to send up a space shuttle. We’ve realised that we could put satellites into space for a fraction of the existing cost and carbon output. Schools and universities would be able to afford their own satellites.”

Virgin Galactic would be up and running in 12 months, Branson predicted, offering acceleration of “0-3000 miles an hour in eight seconds. It will be the ride of a lifetime.”

A significant breakthrough, he noted, had been avoiding the need for a precisely-angled re-entry.

“Our spaceship turns into a giant shuttlecock which slows it down and avoids much of the G-force. The pilot can be asleep as you re-enter.”

On the podium with Branson was Jose Mariano, a former Boeing aerospace engineer and founder of zero2infinity, which is currently developing a commercially-viable near-orbital balloon for scientific purposes.

Mariano’s balloon and uniquely-shaped pressurised capsule reaches 36 kilometres, high enough for passengers to see the curvature of the Earth. Virgin Galactic reaches 100 kilometres – the definition of space according to the US Air Force – while the International Space Station is located at 400 kilometres.

“There is no physical boundary or line to define ‘space’,” says Mariano. “What matters is planetary awareness, and what matters to scientists is having a vantage point from where they can clearly see the planet as an island amidst the cold, vast emptiness.

“If it is useful to have a scientist in a space station at 400km, I think it is useful to have a scientist in-between. NASA is realising this and asking companies like ours what we can do there – this region above controlled airspace has not really been explored.”

Mariano recalled a series of interviews with astronauts who had reached the boundries of space where the shape of the planet was clearly visible.

“The writer gave an overview of how each felt before and after the trip – they became much more aware of global problems, specifically ecological ones. Imagine flying a balloon high enough that the sky turns completely black and sun brighter and lighter than ever before, where the line of the horizon bends to a perfect curve and the Earth is blue below you. Up there it is obvious everything is interconnected – a powerful thing for a human to experience.”

Mariano expressed frustration with the slow pace of aviation over the last 50 years, and the lack of support for entrepreneurial companies with unconventional ideas, at least for machines “other than predator drones.”

“Our project is a large scientific balloon that carries a pressurised pod to 36 kilometres, stays up for two hours and comes back with parachutes. There is no rocket or high speed re-entry, making it a lot less attractive for high acceleration thrill seekers. But the whole operation has zero carbon emissions – there is no engine, just helium and stored electricity. Parachutes improve the landing tremendously, and our test flight landed where we expected. People can be waiting for you there with a coconut.”

That unmanned test flight successfully reached 33km, while a manned flight was forthcoming, Mariano said.

Branson outlined his own ballooning career, in which he funded and flew a balloon with the goal of reaching 35,000 feet and crossing the Atlantic. At the time the ballooning record was 600 miles at 8000 feet.

“I was initially quite sceptical, but I find in life it is more fun to say yes rather than no,” he said. “So I went off to Spain to get my ballooning license, and two weeks later I not only had my license but was trying to fly the balloon in a jet stream with 140 mile and hour winds, on my own, with three or four hours of lessons. “The highest we reached has 44,000 feet. It was a great adventure, and the first of six times I was pulled out of the sea by helicopters while trying to break ballooning records.”

A week after the Slow Life Symposium, Branson will open the world’s first commercial spaceport in New Mexico.

“We’re also working on underwater – building a manned submarine that can go to the bottom of the ocean at 37,000 feet and come back up. 80 percent of the species on Earth have yet to be discovered because we can’t explore the oceans properly.”

The submarine is due for its pressure test next year, Branson said, in which it would have to contend with 16,000 times the pressure a plane has to cope with.

“You can do it in a solid block of metal, but that doesn’t give you a good view. We are going to try using carbon fibre, and the plan is to go to the five deepest places in the world. Nobody has been more than 20,000-30,000 feet – I will take it down the Porto Rican trench, which goes to 28,000 feet, deeper than Everest is high. Someone else will take it down the Mariana trench, which is 38,000 feet.

Mariano meanwhile observed that most of the world’s technology, from telecoms to medicine and aerospace, had been “a product of war”.

“Hopefully we are now a more aware species we can move on and create things not out of fear and war. Many good ideas have become casualties for lack of funding – for instance a type of hybrid airship that mixes aerodynamic lift with lifting gases. This kind of airship is very slow and can be used for cargo, but if you have a nice room and can be productive and comfortable on board then I’m sure that has its market.”

Branson had a last word for the skeptics: “People say such things will never happen. Dream – and then make your dreams a reality.”

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Richard Branson, Edward Norton to speak at Soneva Fushi symposium

Billionaire Sir Richard Branson and American actor Edward Norton are among global environment leaders set to speak at the Six Senses Slow Life symposium at Soneva Fushi resort.

Apart from keynote speaker President Mohamed Nasheed, other speakers at the event include Jonathan Porrit from Forum for the Future and Tim Smit of the Eden Project.

The third annual environment conference is due to place from October 6 to 9 and will “bring together the leading minds in the fields of business, sustainability and environmental issues with globally-influential policy-makers and heads of state,” according to a press release from Six Senses.

“Sir Richard has been invited to talk about the challenge of a changing environment to his business portfolio. He will discuss the need for the Virgin empire to evolve rapidly to meet these changes and the steps he is already taking in his businesses and through organisations like the Carbon War Room,” it reads. “Sir Richard will be discussing alternative fuel sources and new technologies to power Virgin’s fleet of trains and aircrafts and how we need to adapt our buildings to meet the challenges of rising fossil fuel prices and to stem carbon emissions.

“Edward Norton will discuss the benefits that the tourism industry can bring to local eco-systems, wildlife and communities.  He will take examples from large wildlife reserves that might otherwise be developed as mines or farms and the mutual benefit of supporting communities to protect their local environment.”

Sonu Shivdasani, chairman and CEO of Six Senses Resorts and Spas, meanwhile noted that the the tourism industry did not have a “road map to decarbonise.”

“It is our ambition to provide that roadmap for the industry and the SLOW LIFE Symposium is a key part of our mission to achieve that goal,” he said.

“In its third year, the Symposium continues to bring together the finest minds in the world to develop practical and inspiring solutions to how we can reduce our impact on our fragile ecosystems.”

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Tourist volunteers collecting data to protect Maldives reef ecosystems

A team of 15 volunteers from around the world have begun an expedition in the Maldives to collect data that will be used to compare and protect the health of the country’s vulnerable reef ecosystems.

The amateur marine biologists from countries as diverse as Germany, Russia, Australia and the Maldives have departed on a week-long tour aboard the luxury live-aboard Carpe Diem, during which they will be trained up on the Reef Check program and conduct as many as three research dives a day under the supervision of a team of professional biologists.

The hands-on ‘voluntourism’ trip is organised by not-for-profit wildlife conservation organisation Biosphere Expeditions and Six Senses resorts, which has provided a grant of US$79,000 over the four year program, and scholarships for two young Maldivians – Nishan Thoufeeg and Ahmed Shan – to participate on the trip.

At a press conference launching the expedition this morning, Executive Director of Biosphere Expeditions Dr Matthias Hammer explained that the objective was to involve ordinary people in conservation efforts while generating scientifically-rigorous data that can be used to recommend and implement policy.

Previous expeditions have focused snow leopards in Central Asia, turtles in Australia and jaguars in Brazil, “usually charismatic megafauna,” Hammer said.

Dr Jean-Luc Solantt, a scientist from the Marine Conservation Society in the UK who is accompanying the volunteers, noted that there was a lack of “basic, coarse-level data” required for monitoring reef ecosystems.

“We need to know what is happening on a national scale. The [Reef Check] program has a very basic methodology but it is very scientifically robust.”

The data would contribute to the monitoring and understanding of commercial fish populations, determine the reefs most resilient to environmental pressures, and serve as an early warning system for problems related to warming, bleaching and algae.

“In 1998 the water temperature reached 32 degrees for 4-6 weeks, and that caused most of the reefs down to 30 metres in the Maldives to die,’ he explained. “This data will help us see the pattern of recovery from that global impact, and recommend places that should be made marine protected areas.”

Solantt will check and evaluate the data collected by the group and produce a report based on the expedition. The data will then be collated and made available to scientists worldwide, as well as the Maldives Marine Research Centre (MRC) and the Maldives Whale Shark Research Project, if any of the creatures are spotted.

The group also presented 2500 copies of a colouring book, ‘The Adventures of Anees the Anemonefish’, to State Minister of Education Ibrahim Rasheed.

The book, written by Soneva Fushi’s Marine Biologist Kate Wilson and illustrated by Maldivian artist ‘Angel’, is intended to raise awareness around reef protection and inspire children to seek a career in environmental protection.

“Our country is the most beautiful in the world and we want to keep it that way,” said Deputy Minister Rasheed, “but we can only make policies based on the information and data we receive.”

“We need to make sure people are aware of the fragility of our environment. Education can create this awareness, which is why environment studies is a compulsory subject in the new curriculum,” he said.

Presenting the book "The Adventures of Anees The Anemonefish" to the Deputy Minister of Education

Program participants arrived last night from Europe, North America, Russia, Australia, Asia and the Maldives. Some had participated in previous Biosphere projects.

Tina Kuersten from Germany said the biggest results of a Biosphere expedition are seen long-term. “After my first expedition in Altai, I would get emails and updates about the project. It was great to see the results of our work, and to see how I had contributed to something significant.”

Kuersten’s husband Uwe said, “The value of these trips is that you can do something valuable, and learn more about biology.” He said seeing results motivated him to stay involved.

Riswil Ismail, who is from Malaysia, had followed Biosphere’s work for several years. She said in spite of the prohibitive cost, the diving aspect was very attractive.

“I’ve done a lot of dives, and I think because Malaysia and the Maldives are similar it would be great to learn about conservation in this way.”

Ismail said that the concept of paying to go on a volunteer work vacation was “not so popular” in Malaysia.

“People can donate money to a cause, but they don’t always get to see what their money can do. Paying to work on a vacation is a harder concept to understand in Asia, but I think it’s a really valuable way to contribute to a cause. If Maldives is doing this, why not Malaysia?”

Curnow said the average participant is “a well-educated person with a good job who wants to learn something new.” She said that scholarship programs are designed to attract students from the target location. This year, Six Senses’ Soneva Fushi and Soneva Gili resorts are co-sponsoring two Maldivians to take part in the expedition.

Biosphere Expeditions will run trips this week and next week; results are usually published six to eight months afterwards.

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Q&A: Jonathan Porrit on having faith in the environment

Jonathan Porrit is an eminent writer, broadcaster and commentator on sustainable development and was chairman of the UK sustainable development commission for nine years until he stepped down in July 2009. He is also the founder and director of Forum for the Future, the UK’s leading sustainable development charity. Porrit’s talk at the Eco Symposium, held last week at Soneva Fushi, was on ‘Leadership for a low carbon world’.

Aishath Shazra: What do you think about the leadership the Maldives has shown so far on climate change?

Jonathon Porrit: Given where Maldives located, its economy and its size, the work of President Nasheed is really special, imaginative and has made an impact.

He has woken people up to the reality faced by small islands. Given that the Maldives is not big and affluent, it has made such an impact which is really something.

But like President Nasheed himself noted, delivering on the promises is a different matter. The Maldives faces enormous challenges in becoming carbon neutral by 2020, and the President knows work needs to start soon to have any prospect of getting there.

AS: You have said that governments are going to take minimal action on this issue until the moment comes when total panic ensues, and that the travel and tourism industry is most at risk of fallout. What is the danger?

JP: If governments do what I fear they will do – that is, not much – the impact on long haul tourism will be huge. If the price of fossil fuel increases dramatically people won’t travel because of cost. This will impact countries like the Maldives that are dependent on long haul travel. This event [the Eco Symposium] and all other initiatives are being held so that doesn’t happen. Nobody wants it to happen so it’s better to plan, in a sensible way, rather than panic.

AS: Words are not powerful enough to bring change. You have said even an image as powerful as the underwater cabinet meeting proved ephemeral to some. What would have an impact enough to bring about the desired change?

JP: Matters connecting to people’s cultures, religions, things that matter to people’s lives. Sustainability will only work when it touches people directly.

AS: You have raised the question of why religious and faith leaders don’t get to the forefront of this issue and take leadership in finding solutions. Do you have more faith in religious leaders than politicians?

JP: For politicians only the next few years matters most, the business of getting re-elected. Religious and faith leaders have a much longer term perspective, and a deeper sense of history. It’s easier for them to overcome the ‘short-termism’. It matters to religious leaders that we are stewards of this world.

In the holy world, this was never as powerful or more evident than in the extraordinary period of Islamic history from the 8th century onwards. The connection with nature that manifested in Islamic culture, in arts and architecture was incredibly strong. Prince Charles, who is very well versed on this subject, has written about Islamic history and its approach to the environment.

AS: Ancient civilisations respected boundaries, so where did we start going wrong? And do you think we can we get back to those boundaries?

JP: At the start of the industrial revolution. We thought we could free ourselves of our limits. We started seeing nature as a source of raw materials, so humanity could grow and grow. Nature became an instrument in man’s progress. But I am convinced that if we can get it back, we will get back to the elements and benefit from it.

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