News sites and celebrity blogs awash with reports of Maldives’ blonde “fantasy” island

Self-described ‘Internet’s most notorious gossip columnist blogger’ Perez Hilton has joined a growing number of international media outlets to cover the story of the Lithuania-based company Olialia’s plans for a luxury Maldivian resort staffed only by individuals with blonde hair or wigs.

Last week, Olialia Brand Manager Lauryna Anuseviciute told the Associated Press that non-blonde staff at the proposed resort, which is set to be built on a man-made island resembling a high-heeled shoe, “will wear a blond wig to make everyone look similar.”

Although Olialia’s resort plans were first announced back last September, the story has this week garnered attention from news sources all around the world, including Sky News, The Week, the Sydney Morning Herald and Perez Hilton’s blog – usually a source for the latest news on pop stars like Britney Spears rather than tourist developments in the Maldives.

“Lithuanian company Olialia has created a business empire, and their newest venture is a ‘fantasy resort’ island in Maldives,” the blogger wrote. Perez Hilton also referenced Anuseviciute, who described the importance of hair colour to the business plan.

Maldivian tourism authorities have yet to officially hear of – or approve – the ambitious project.

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