Maldives completes Japanese road-show as part of national promo tour

The Maldives Marketing and PR Corporation (MMPRC) has this month completed a Japanese road-show taking in the cities of Fukuoka and Osaka, as part of wider push to bolster arrivals from the country.

Teaming up with the Maldivian travel groups, the MMPRC has said the tour, which concluded on September 9, formed part of plans to provide information to the Japanese press and tour operators ahead of the JATA Tourism Forum and Travel Showcase that concludes today in Tokyo.

An estimated 90 Japanese tour operators were involved in the road-show, according to the MMPRC.

The focus by local travel groups on the Japanese market comes as official travel figures released this month indicated arrival numbers to the Maldives between January and August this year totalled 614,802 people – an increase of 2.9 percent compared to the same period during 2011.

According to the same statistics, arrivals from Japan for the first eight months of the year totalled 22,534 – a figure down 0.3 percent compared to the same period in 2011.