Maldives UK’s most desirable travel destination: Kuoni

The Maldives has topped a poll of most desirable travel destinations among its UK customers, according to a study by tour giant Kuoni. The country has held the rank since 2005.

The Maldives was followed by Thailand, Sri Lanka, the United Arab Emirates (Dubai) and the USA, including New York holidays.

“The Maldives also retained its top slot for honeymoon destinations and topped the wish list for digital natives, better known as Generation X, Y and Z. Sri Lanka holidays retained ‘Number one Destination for Weddings’, Kuramathi Island Resort in the Maldives kept the top slot for ‘Family Destinations’, as did Thailand holidays for solo travelling,” read a statement from the tour operator.

Specific trends in demand identified in the customer survey were, according to Kuoni, “a thirst for discovery, authenticity of experience, social responsibility, and face to face contact with a travel expert when booking.”