The Maldives Media and Marketing and PR Corporation (MMPRC) will host a familiarisation tour for UK journalists between October 10 and 15.
“The main objective of this FAM trip coordinated by the Maldives Marketing and PR Corporation in collaboration with McCluskey International (official PR representative Maldives in UK) is to allow journalists from a vast range of media to experience the Maldives tourism product and in line generate positive publicity to the destination,” read an MMPRC press release.
The corporation also announced earlier this month that it was launching a global advertising campaign with the BBC, running throughout September and October, which would target regional markets in Europe, Asia Pacific, South Asia, Middle East, America and North Africa.
Next month, UK journalists from four five magazines will be hosted in Four Seasons KudaHuraa, Anantarah Kihavah, and Traders Hotel in Malé.
Visitors from the UK to the Maldives currently account for 7.4 percent of market share, making it the third largest source market behind China and Germany.
During the visit of Chinese President Xi Jinpeng earlier this week, President Abdulla Yameen said that he hoped to increase Chinese tourists – who already make up 30 percent of all arrivals – three fold over the next four years.