Luxury eco-resort embroiled in “green-washing” dispute with “extortionist” NGO

Exclusive luxury resort Soneva Fushi is embroiled in an increasingly hostile dispute with Biosphere Expeditions, an international environmental conservation non-governmental organisation (NGO), over allegations of grant contract breaching and “green-washing”.

Soneva awarded Biosphere Expeditions a three year, US$79,000 Social & Environmental Responsibility Fund (SERF) grant to conduct coral reef research, give scholarships enabling research placements for Maldivian nationals, and provide educational materials to local school children, beginning in 2011.

Soneva maintains they have no legal obligation to continue the funding.

Biosphere Expeditions alleges Soneva was delinquent in making payments for the first two years of the contract and now refuses to pay the final grant installment, which has dramatically limited the scope of the project, the NGO’s founder and executive director Dr Matthias Hammer told Minivan News.

“Unfortunately, Soneva displayed a lack of co-operative spirit paired with a good dose of corporate arrogance and incompetence right from the start.

“Biosphere Expeditions tried to be sympathetic, realising that Soneva/Six Senses were in financial trouble and offering various deferred payment options,” Hammer said in a press release issued March 6, 2013.

“However, Soneva is now ‘flat out’ refusing to pay the remaining US$24,000 owed, claiming Maldivian laws don’t obligate them to pay, only that they make ‘optional donations’. This is nonsense. They are legally obligated to fulfill the contract we’ve signed.

“Soneva cannot argue the contract hasn’t been enforced, because they eventually paid the agreed upon amount for the two years,” Hammer told Minivan News.

Hammer further explained that Biosphere Expeditions was “perplexed” by Soneva’s behavior given the company’s eco-friendly claims. The NGO claimed to have filed a case with the Civil Court last week.

“We were initially happy to receive the SERF grant. They were the last sponsor we’d expect to behave like this given their reputation. Their actions don’t match up.

“They have tried every trick in the book: saying the payment has been made but is late, there are internal issues within the company, the Six Senses company is being split, and they don’t have the money,” Hammer said.

“Payments were always late and a drain on our resources.

“I have never come across anything like this in the last 15 years of my career in this field. Given Soneva’s green claims, I am astounded by this apparent case of green-washing and how Soneva is treating its partners in conservation,” the NGO stated in a press release.

Soneva hits back

Soneva’s founder, president, and chief executive officer (CEO) Sonu Shivdasani also spoke to Minivan News about the dispute.

“Our public relations manager Sophie Williams proposed funding the Biosphere Expeditions project, but ultimately this project had more public relations benefit than real substance in terms of community development,” he said.

“We do not have a charter together [for evaluating proposals], but we have the different environmentalists on staff, such as our marine biologist, our management team, and representatives from the host committee to discuss the project proposals.

“Soneva didn’t do exhaustive diligence, but our team had discussed the project and went ahead [with approving it],” Shivdasani stated.

He cited three primary reasons Soneva will not continue to fund the Biosphere Expeditions project: the company has limited funds to donate, the project did not meet Soneva’s standards, and the agreement with Biosphere Expeditions is not legally binding.

“In essence, Soneva/Six Senses donates .5 percent of total revenues for charitable projects, which comes to about US$300,000 from US$20 million annually,” said Shivdasani.

Shivdasani explained that given the recent sale of Six Senses and Soneva Gili, the amount of charitable donations dropped. Thus, the company had to review and reevaluate the charitable projects they were funding.

“In 2011, Eva sold Six Senses, because we wanted to focus on the one brand Soneva, with one owner, management company, and philosophy,” Shivdasani stated.

“[Downsizing] to one resort and the subsequent reduction in SERF allocations from US$300,000 down to US$120,000, meant we had to carefully review how to use this money to create maximum impact on the environment.

“Invariably we needed to cut US$180,000 from our annual donations. US$24,000 is quite insignificant in context. There are so many more worthy causes, we’d rather spend money on other things,” added Shivdasani.

Shivdasani also spoke about the timing of the first two grant installments.

“The Biosphere Expeditions program has been very piecemeal and due to the specific nature of payments, any delays should not have caused payment hardships with the world in deep recession in 2009 and 2010.

“This was the worst recession since World War Two. 2009 was a slow year. Revenues were down and cash flow was tight. I can’t see how Biosphere Expeditions was inconvenienced. We were careful about the timing of charitable payments,” explained Shivdasani.

Soneva also decided the Biosphere Expeditions project did not “pass muster”.

“Unfortunately, Biosphere Expeditions did not meet up with our strict standards and we felt there were more worthy initiatives to support,” Shivdasani said.

“The feedback from hosts (staff) trained on the [liveaboard] expedition was negative, they didn’t enjoy the experience. Furthermore, we felt the education campaign did not have much of an impact, while the scholarship program only benefited two Maldivians.”

Regarding Biosphere Expedition’s allegation that Soneva had breached the grant agreement contract, Soneva maintained they did not have a legally binding contract.

“Rather than a contract with the Biosphere Expeditions, we had a charitable ‘Letter of Grant’ dating back to 2010. This involved a schedule of donations from Soneva Gili, Six Senses Laamu and Soneva Fushi.

“We could stop grant donations by giving notice, which Soneva did in the form of a formal letter in October 2012.

“We consulted our lawyers in Malé and they confirmed that three months was an adequate period of time to give notice to Biosphere Expeditions,” said Shivdasani.

He maintained that Soneva had no legal obligation to continue funding Biosphere Expeditions and that no case has been filed against the resort.

“Hammer is lying; no legal case has been launched against us. Our lawyers have not been notified of any case being filed in Male’. We are within our rights to stop funding.

“As of today’s date, we cannot contest any court case because Biosphere Expeditions have not put any case before us. No lawyer would want to represent someone who sends out press releases before lodging a case with the courts.

“If it was a legal contract, then we would have honoured it, but it’s within our rights not to continue.

“Soneva happily funded US$50,000-60,000 [of Biosphere Expeditions’ project], now it’s time to stop,” Shivdasani stated.

Soneva prides itself for being “an innovator in the field of responsible tourism, taking environmental and social responsibilities very seriously”.

Soneva states that its ‘SLOW LIFE’ philosophy “applies to everything” they do, with SLOW standing for Sustainable-Local-Organic-Wellness Learning-Inspiring-Fun-Experiences.

Thus, the Soneva SLOW LIFE Trust handles the Social & Environmental Responsibility Fund (SERF), which was created to “provide funding for a wide variety of humanitarian and environmental projects”.

Hostile exchanges

Communications between Biosphere Expeditions and Soneva have become increasingly hostile since the partnership agreement began, with numerous emails exchanged between Hammer and Shivdasani.

Following repeated correspondence requesting the agreed upon grant installments be paid, “Sonu said I was on a ‘high horse’ and ‘chasing the money’, all of which was in really bad taste,” Hammer explained.

“Soneva’s condescending top-down communication is a problem that comes from the very top [levels of management] and percolates throughout the company systemically.

“They think are a big powerful corporation and we’re just a small NGO.

“We shouldn’t be treated like this. Having jumped through all the hoops [to receive the grant] we bloody well expect the other side to pay what’s agreed,” exclaimed Hammer.

Hammer said that Biosphere Expeditions was surprised a luxury resort was “quibbling” over US$24,000.

“This is peanuts for them and we are not prepared to be treated like serfs or go away. By a funny coincidence that is what their grant 
is called: ‘Social & Environmental Responsibility Fund (SERF)’. I am only now beginning to understand its true meaning,” said Hammer.

Ultimately, Biosphere Expeditions has taken the stance that Soneva is not only violating the terms of their grant contract, but also guilty of “green-washing”.

“I can only conclude that Sonu Shivdasani and Soneva’s priorities are to maximise profits. They surely do not appear to be serious about conservation and the environment.

“It seems the company’s claims of ethical behaviour and environmental awareness are, sadly, simply marketing-driven lip service,” read the press release from the NGO.

Shivdasani maintains he has been misquoted by Hammer.

“The press release from Dr Hammer involves various threats of a slanderous nature. It is a sham. Hammer is not pursuing a legal case. If he does, Soneva has a very strong case,” said Shivdasani.

“Hammer is an extortionist. Someone needs to look into his operation. Is Biosphere Expeditions really a non-profit?” Shivdasani questioned.

The project

Originally, both Biosphere Expeditions and Soneva were partnered with the Maldives Marine Research Centre (MRC) of the Ministry of Fisheries and Agriculture, Reef Check and the Marine Conservation Society “to study and safeguard the spectacular coral reefs and the resident whale shark population”.

The funding dispute between Shivdasani and Hammer has curtailed the project’s activities.

According to Hammer, scholarships for and hiring of Maldivians has been halted, educational leaflets will not be distributed, and research studies cannot continue, with coral reef studies being “slashed to one week”.

Earlier in 2012, the Soneva Group faced controversy when allegations that Shivdasani had engaged a PR firm to “spruce up” the image of President Dr Mohamed Waheed Hassan Manik’s government were published in UK media.


Coral reefs begin to recover in the Maldives

Scientists have witnessed a “promising” recovery in the coral reefs around the Maldives, a recent survey has revealed.

The results show that some reefs now have more live coral cover than before the catastrophic El Niño bleaching event in 1998, which killed 95 percent of the country’s reefs – a key attraction for foreign tourists.

The project was set up by international conservation non-profit organisation Biosphere Expeditions. Scientists from the UK-based Marine Conservation Society (MCS) and the Maldives Marine Research Centre (MRC) surveyed areas known to have suffered from heavy bleaching.

The reef check conducted in September showed that many badly damaged reefs have recovered to populations in excess of 60 percent live coral. On one site, the survey team found there was more coral cover now than there was in 1997.

The latest findings follow a severe case of coral bleaching in 2010, when the MRC reported a resurgence of coral bleaching following a prolonged sea temperature rise.

The project found that the isolated, offshore and cleaner waters of the Maldives appeared to offer better conditions for coral recovery – contrasting findings published from the Great Barrier Reef, which noted that coral cover had  reduced by more than 50 percent in the last 27 years.

Lead scientist for the project, MCS Biodiversity Officer Dr Jean-Luc Solandt, said: “Although our surveys aren’t as comprehensive in scale and number as those from the Great Barrier Reef, we have witnessed a promising recovery in the reefs we’ve visited.

“The number of chronic impacts to the reefs of the Maldives are fewer than those to the Great Barrier Reef, and that has probably resulted in this more positive response to the initial bleaching event die-off in the sites we visited in Ari Atoll.”

The focus of this year’s project was to undertake reef check surveys in areas first surveyed before and during the El Niño bleaching in 1998.

Meaning ‘little boy’ in Spanish, El Niño is a phenomenon which damaged more than 95 per cent of the Maldives’ reefs following three months of unusually high seawater temperatures that year.

Even the slightest rise in water temperature can put stress on the coral, causing it to lose its colour and turn white, before eventually dying.

Coral bleaching was named as one of the three main causes of coral death, along with outbreaks of coral-eating starfish and damage from major storms.

Despite the findings, Dr Solandt warned conservationists and stakeholders in the Maldives that they cannot afford to be complacent.

“There is over-fishing of large predatory fish and further ocean warming events on the horizon, and some of the reefs nearer to Male’ appear not to have recovered as extensively as those further afield,” he added.

Founder and Executive Director of Biosphere Expeditions Dr Matthias Hammer said that whatever the current state of the Maldive’s reefs, the future outlook was important.

“Even though the Maldive’s reefs are generally in waters of excellent purity from man-made pollutants and are seldom hit by coral-damaging storms or attacks by coral eating starfish, the consistently high sea temperatures, averaging 29 degrees Celsius, around the Maldives could lead to bleaching once again if temperatures reach over 30 degrees for any length of time,”  he noted.

Environment Minister Dr Mariyam Shakeela was not responding at time of press.


Tourist volunteers collecting data to protect Maldives reef ecosystems

A team of 15 volunteers from around the world have begun an expedition in the Maldives to collect data that will be used to compare and protect the health of the country’s vulnerable reef ecosystems.

The amateur marine biologists from countries as diverse as Germany, Russia, Australia and the Maldives have departed on a week-long tour aboard the luxury live-aboard Carpe Diem, during which they will be trained up on the Reef Check program and conduct as many as three research dives a day under the supervision of a team of professional biologists.

The hands-on ‘voluntourism’ trip is organised by not-for-profit wildlife conservation organisation Biosphere Expeditions and Six Senses resorts, which has provided a grant of US$79,000 over the four year program, and scholarships for two young Maldivians – Nishan Thoufeeg and Ahmed Shan – to participate on the trip.

At a press conference launching the expedition this morning, Executive Director of Biosphere Expeditions Dr Matthias Hammer explained that the objective was to involve ordinary people in conservation efforts while generating scientifically-rigorous data that can be used to recommend and implement policy.

Previous expeditions have focused snow leopards in Central Asia, turtles in Australia and jaguars in Brazil, “usually charismatic megafauna,” Hammer said.

Dr Jean-Luc Solantt, a scientist from the Marine Conservation Society in the UK who is accompanying the volunteers, noted that there was a lack of “basic, coarse-level data” required for monitoring reef ecosystems.

“We need to know what is happening on a national scale. The [Reef Check] program has a very basic methodology but it is very scientifically robust.”

The data would contribute to the monitoring and understanding of commercial fish populations, determine the reefs most resilient to environmental pressures, and serve as an early warning system for problems related to warming, bleaching and algae.

“In 1998 the water temperature reached 32 degrees for 4-6 weeks, and that caused most of the reefs down to 30 metres in the Maldives to die,’ he explained. “This data will help us see the pattern of recovery from that global impact, and recommend places that should be made marine protected areas.”

Solantt will check and evaluate the data collected by the group and produce a report based on the expedition. The data will then be collated and made available to scientists worldwide, as well as the Maldives Marine Research Centre (MRC) and the Maldives Whale Shark Research Project, if any of the creatures are spotted.

The group also presented 2500 copies of a colouring book, ‘The Adventures of Anees the Anemonefish’, to State Minister of Education Ibrahim Rasheed.

The book, written by Soneva Fushi’s Marine Biologist Kate Wilson and illustrated by Maldivian artist ‘Angel’, is intended to raise awareness around reef protection and inspire children to seek a career in environmental protection.

“Our country is the most beautiful in the world and we want to keep it that way,” said Deputy Minister Rasheed, “but we can only make policies based on the information and data we receive.”

“We need to make sure people are aware of the fragility of our environment. Education can create this awareness, which is why environment studies is a compulsory subject in the new curriculum,” he said.

Presenting the book "The Adventures of Anees The Anemonefish" to the Deputy Minister of Education

Program participants arrived last night from Europe, North America, Russia, Australia, Asia and the Maldives. Some had participated in previous Biosphere projects.

Tina Kuersten from Germany said the biggest results of a Biosphere expedition are seen long-term. “After my first expedition in Altai, I would get emails and updates about the project. It was great to see the results of our work, and to see how I had contributed to something significant.”

Kuersten’s husband Uwe said, “The value of these trips is that you can do something valuable, and learn more about biology.” He said seeing results motivated him to stay involved.

Riswil Ismail, who is from Malaysia, had followed Biosphere’s work for several years. She said in spite of the prohibitive cost, the diving aspect was very attractive.

“I’ve done a lot of dives, and I think because Malaysia and the Maldives are similar it would be great to learn about conservation in this way.”

Ismail said that the concept of paying to go on a volunteer work vacation was “not so popular” in Malaysia.

“People can donate money to a cause, but they don’t always get to see what their money can do. Paying to work on a vacation is a harder concept to understand in Asia, but I think it’s a really valuable way to contribute to a cause. If Maldives is doing this, why not Malaysia?”

Curnow said the average participant is “a well-educated person with a good job who wants to learn something new.” She said that scholarship programs are designed to attract students from the target location. This year, Six Senses’ Soneva Fushi and Soneva Gili resorts are co-sponsoring two Maldivians to take part in the expedition.

Biosphere Expeditions will run trips this week and next week; results are usually published six to eight months afterwards.