The Maldives will be represented through cultural dances on the big stage at Expo 2012 in South Korea.
An estimated 10 million people from around the world are expected to visit the three-month Expo held in South Korea’s coastal city of Yeosu.
The slogan for this year’s Expo is “The Living Ocean and Coast.” The Maldives’ slogan under this theme is “99% ocean, 1% sand, 100% Maldives”. The Maldives pavillion is designed depicting beautiful underwater scenery and Maldivian culture.
The main focus of the Expo 2012 is on the importance of preserving marine and coastal environments. The exhibition will offer a “golden opportunity for resolving imminent ocean-related problems facing developing countries,” according to the Expo 2012’s official website.
“The Maldives will use the opportunity to gain maximum exposure to potential tourists to the country, in line with the Government’s target of attracting one million tourists to Maldives this year,” said Senior Marketing Officer of the Maldives Marketing and PR Corporation (MMPRC), Fathmath Raheel.
Raheel said the MMPRC has invited local parties interested in selling Maldivian souveniers at the Korean Expo.
“Selling souveniers and authentic Maldivian products will be a very good way to inform people about the Maldives. We will provide assistance to any groups interested in doing this with their own funds at the expo,” Raheel told Minivan News.
The Maldives participation is sponsored by the government of South Korea.
In addition to the cultural dances performed at the Maldives pavillion as well as on the Expo stage, a one-day seminar on the travel trade will be held.
Each of the 104 participating countries will celebrate the National Day of their countries at the Expo. The Maldives’ National Day event will be held on June 4.
South Korea is among the top 10 countries in tourist arrivals to Maldives this year, with 6554 visitors arriving from January to April – growth of 20.9 percent on the same period last year.
“The South Korea market is expected to perform extremely well this year,” the MMPRC observed in its April report. “There is possibility of direct flights from South Korea to the Maldives which would further boost the market.”
Last year the country contributed 2.7 percent of tourist arrivals to Maldives.