The Maldives Marketing and Public Relations Corporation (MMPRC) is set to step up marketing efforts across Asia and the Middle East to try and capitalise on recent arrival numbers from similar emerging markets.
Travel news publication TTG Asia has reported that tourism authorities are pushing ahead with road-show events in Singapore and South Korea next month, after a similar strategy was held last month in a number of Chinese cities.
The report added that familiarisation tours for journalists based in a number of middle eastern markets like Saudi Arabia, the UAE, Kuwait and Lebanon were also being conducted.
TTG Asia claimed that the strategy was designed to capitalise on improving visitor numbers to the Maldives during April from markets like China amidst declining custom from countries like Italy.
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