MMPRC targets Turkish tourism potential at regional travel fair

The Maldives Marketing and Public Relations Corporation (MMPRC) last week participated in the 2013 Eastern Mediterranean International Tourism and Travel Fair (EMITT) as part of attempts to boost the destination’s reputation in emerging markets like Turkey.

Some 27 representatives from the country’s tourism industry took part in the event, which ran from January 24 to January 27, according to the MMPRC.

Despite having attended the show on numerous occasions before, the promotion board stated that huge growth potential was anticipated in the number of tourists from Turkey coming to the country – particularly with Turkish Airlines recently commencing five weekly services between Istanbul and Male’.

Citing official Tourism Ministry figures, the MMPRC said that 5,416 visitors from Turkey arrived in the Maldives during 2012, a 19.2 percent when compared to the same period the previous year

In December 2012 alone, the official figures indicated 802 Turkish nationals had travelled to the country, a 188.5 percent boost over the same period in 2011. Despite this growth, Turkey was found to account for 0.6 percent of the country’s tourism market in 2012.

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Turkish Airlines to fly to Maldives

Turkish Airlines has announced the launch of a scheduled service to Ibrahim Nasir International Airport (INIA) from November 24, 2012.

The Airbus A330 will serve Male’ five times weekly, connecting the Maldives to the airline’s hub at Istanbul Ataturk airport.

CEO of GMR Male International Airport, Andrew Harrison, said service was the first ever between the two countries.

“Turkish Airlines gives our tourists, business travelers and cargo options for connectivity to Male’ from all over the world via Turkish Airlines extremely well connected hub at Istanbul. This is very good news for tourism in both countries and we are pleased that passengers travelling with Turkish Airlines to the Maldives will be able to experience the true essence of Maldivian hospitality and the natural beauty of this amazing country,” Harrison said.

“The launch of scheduled services also means that Maldivians can take advantage of direct flights to Turkey and beyond on Turkish Airlines and other Star Alliance partners.”

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