Tourism key for community development, says government on World Tourism Day

No additional reporting by missing journalist Ahmed Rilwan

The tourism industry holds the key for youth employment and community development said senior government figures as the Maldives celebrated World Tourism Day.

“I call upon Maldivian youth to enter the tourism sector with renewed courage,” said President Abdulla Yameen, pledging greater opportunities for young people within the sector.

“To this end, to increase income and job opportunities in the north, God willing a further five resorts will be put up for bidding during this year and awarded for development,” he continued.

The industry – which accounts for 25 percent of GDP – continues to grow rapidly based on just over one hundred island resorts currently in operation. Tourist arrivals increased by 11 percent between August 2013 and August 2014, numbering 806,000.

Attempts at community based tourism have expanded rapidly in recent years, with the number of guest houses based within local communities growing from 22 registered facilities in 2009 to just under 200 today.

With tourism and community development the central theme of this year’s World Tourism Day, Minister of Tourism Ahmed Adeeb lauded the Maldives’ industry as an example of how tourism can develop local communities.

Adeeb cited the current government’s innovation in mid-market tourism – the integrated resort project model – as a way to “responsibly diversify the tourism product of Maldives to the mid-market segment”.

“One of the fundamental elements of the Maldivian tourism industry is that the views and aspirations of the host community are taken into account as their support and genuine involvement enriches the holiday experience for the travelers visiting the Maldives from across the globe”.

The integrated resort model – pioneered with the recently launched Thumburi resort project – is designed to make the industry more accessible to small and medium sized enterprises, though some have questioned how the scheme will benefit local communities.

People-based development

World Tourism Day 2014 was celebrated in the Maldives with boduberu performances at all the country’s airports as well as environmental activities at a number of resorts, including reef cleaning and tree planting.

A bicycle ride was also organised in Hulhumalé to raise awareness of the use of environmentally friendly forms of transport.

The ride was organised by the Tourism Adaptation Project which will include 10 investment schemes to “climate proof” infrastructure in the tourism industry, explained Adeeb in the World Tourism Day supplement published for the occasion.

The supplement also included statements from UN Secretary General Ban Ki-Moon and World Tourism Organisation Secretary General Taleb Rifai.

“Tourism is a people-based economic activity built on social interaction, and as such can only prosper if it engages the local population by contributing to social values such as participation, education and enhanced local governance,” said Rifai.

“At the same time, there can be no real tourism development if such development damages in any way the values and the culture of host communities or the socio-economic benefits generated by the tourism sector do not trickle down to the community level.”

In his article for the supplement, Adeeb noted that the government’s flagship special economic zones bill would accelerate the development of the atolls and pave the way to initiate mega projects in different regions of the Maldives and will be a platform to expand our tourism industry”.

President Yameen last week reiterated his determination to provide equitable development throughout the 26 atolls, during a ceremony announcing reliable electricity would be provided to all inhabited islands during 2015.

A UNDP human development report released in June noted the growing disparities between the region surrounding the capital and the outer atolls. It described the tourism industry as an “oligarchy”.

While acknowledging the recent growth of the guest house industry, the report argues that the bulk of the luxury resort industry provides little opportunity for local small and medium enterprises.

Recent statistics showed that Malé’s Kaafu Atoll was home to 39.9 percent of the tourism industry’s bed capacity, while Seenu Atoll – home to country’s second largest urban population – had just 3.6 percent.

Following the launch of an online petition in April calling for development of the tourism industry in Haa Dhaalu – the country’s second northernmost atoll – government minister’s pledged equal development of the industry.

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MMPRC to host UK journalists in October

The Maldives Media and Marketing and PR Corporation (MMPRC) will host a familiarisation tour for UK journalists between October 10 and 15.

“The main objective of this FAM trip coordinated by the Maldives Marketing and PR Corporation in collaboration with McCluskey International (official PR representative Maldives in UK) is to allow journalists from a vast range of media to experience the Maldives tourism product and in line generate positive publicity to the destination,” read an MMPRC press release.

The corporation also announced earlier this month that it was launching a global advertising campaign with the BBC, running throughout September and October, which would target regional markets in Europe, Asia Pacific, South Asia, Middle East, America and North Africa.

Next month, UK journalists from four five magazines will be hosted in Four Seasons KudaHuraa, Anantarah Kihavah, and Traders Hotel in Malé.

Visitors from the UK to the Maldives currently account for 7.4 percent of market share, making it the third largest source market behind China and Germany.

During the visit of Chinese President Xi Jinpeng earlier this week, President Abdulla Yameen said that he hoped to increase Chinese tourists – who already make up 30 percent of all arrivals – three fold over the next four years.

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Tourism Ministry reports 14 percent increase in tourist arrivals in July

Ministry of Tourism has reported on a statement published on their website that tourist arrivals during the month of July have shown a 14 percent increase when compared with figures from the same month last year.

It reports that total number of tourists who visited the Maldives in July 2014 amount to 100,191.

While Europe has traditionally been the area from which the Maldives gets the most number of visitors, the statement reports that in July, visitors from Asia and the Pacific exceeded those from Europe.

Countrywise, the most number of tourists arrived to the Maldives in July from China, reaching 30.6 percent of the total number of arrivals.

The ministry further reports that by the end of July 2014, the total number of registered tourist establishments are 474, with 30,732 beds. However, only 291 of these establishments – with 26,894 – beds were operational within January and July this year.

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Tourists blissfully unaware of Islamist tide in Maldives: Irish Times

“On arrival in the Maldives, holidaymakers bound for the exclusive resort of Gili Lankanfushi are whisked from the airport to a speedboat, given a freshly prepared coconut to sip and a cloth bag bearing a slogan: ‘No News, no Shoes.’ The idea is to place your shoes in the bag during the 20-minute boat journey and forget them, along with distressing world events, for the duration of your stay at the tropical island paradise,” writes the Irish Times.

“Avoiding the headlines may be no bad thing while watching sea turtles swim under your luxurious water villa, or while walking barefoot along the sparkling lagoon’s palm-shaded white beaches. It is certainly no bad thing for the Maldivian tourism industry, because the news is not good from this resort archipelago of some 1,200 low-lying coral islands in the Indian Ocean.

“In April, following a 60-year moratorium, the Muslim country’s government reactivated the death penalty. Facilities are being built at a prison on Maafushi Island to have murder convicts executed by lethal injection. The age of criminal responsibility in the Maldives is 10, but children as young as seven – who may be found guilty of certain crimes under Islamic sharia – could now potentially face a death sentence.”

Read more

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Three dismissed in ongoing strike at Palm Beach Resort

Three senior staff at Palm Beach Resort in Lhaviyani Atoll have been dismissed after 50 staff staged a strike over alleged discriminatory polices at the resort.

According to a staff member on strike at Palm Beach, 50 housekeeping and food and beverage personnel at the resort stopped work at 10:00pm on Tuesday night following a public dispute between General Manager Fabrizio Dani and Restaurant Manager Ali Ashraf.

“We are calling for the removal of general manager from the resort also calling for an end to discriminatory policies between the European and Maldivian staff here,” Ahmed Abdulla told Minivan News.

He claimed the Maldivian staff were fed poor quality food compared to their European colleagues and said the management had failed to provide adequate arrangements for breakfast during Ramadan.

“We were not even given dates to break our fasts,” he said. “We will continue with our strike until demands are met.”

There have been no negotiations between the workers on strike and the management yet, Abdulla said.

In addition to Ashraf, Assistant Manager Ilyas Ibrahim and Supervisor Abdulla Mohamed were dismissed last night. The three have now left the resort.

Speaking to Minivan News, Ashraf said his dismissal had been “unfair.” He alleged the management of Palm Beach resort employed Russians, Italians, and Bangladeshi workers without work visas.

He also claimed the resort’s management had failed to sign employment contracts with the staff and were not paid for overtime work.

Minivan News was unable to contact either Fabrizio Dani or Palm Beach Resort despite repeated attempts.

In March, 18 members of staff at Vilu Reef Resort were fired after a petition detailing grievances. Workers at Maldives Airports Company Limited (MACL) also staged a strike in the same month over low quality of food and cuts to annual bonus pay outs.

Maldivian staff at One and Only Reethi Rah also held a strike in January over alleged ill-treatment by the management.

In a similar case in September 2013, staff at Irufushi Beach and Spa resort reported a “firing spree” affecting staff members professing to support the Maldivian Democratic Party.

According to the Freedom of Peaceful Assembly Act 2013, tourist resorts, ports, and airports fall into a category of places in which protests are prohibited.

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President Yameen accuses opposition parties of inciting unrest, sabotaging economy

President Abdulla Yameen has accused opposition parties of attempting to foment unrest and sabotage the economy in his address to the nation on the occasion of the 49th Independence Day.

Speaking after a flag-hoisting ceremony at Republic Square last night, Yameen said the government would not allow the country to be plunged back into turmoil while it was enjoying a period of calm and stability.

“Opposition political parties are deliberately trying to disrupt stability by creating a spirit of unrest in society,” he said, adding that incitement of such fervour in the past had repeatedly threatened the country’s independence.

“I do not believe that failing to achieve the love and consent of the public should be a reason to plunge the nation into a deep pit of hatred and strife.”

Opposition parties were pushing for a tourism boycott and attempting to convince fish importers to cease purchasing Maldivian fish in a “deliberate attempt to create distress and anxiety,” Yameen alleged.

He added that “attempts to weaken the country economically” was tantamount to threatening independence.

Yameen also condemned alleged “efforts to create doubts” in the minds of foreign buyers of Maldivian fish and an alleged campaign to boycott tourism.

The current administration would “defeat all efforts to impoverish Maldivian citizens, build a peaceful generation of youth, and go forward in securing prosperity for Maldivians,” he said.

Speaking at a press conference on July 16, Fisheries Minister Dr Mohamed Shainee had accused the Maldivian Democratic Party of attempting to “destroy” the fisheries industry after the main opposition party issued a statement condemning President Yameen’s fisheries policy.

Shainee dismissed the party’s contention that the industry was stagnating and appealed against spreading “false information” to international media, suggesting that the fisheries industry was “too fragile” to be made the subject of adversarial politics.

Meanwhile, Tourism Minister Ahmed Adeeb told Minivan News last month that the government’s “total focus” was on the economy.

“We are not running behind our political opponents and we have stopped political rhetoric now – we have stopped responding to that but we are responding to economic issues,” he said.

Development projects

President Yameen went on to outline his administration’s development plans, referring to the special economic zone (SEZ) legislation currently before parliament as integral to the government’s economic policy.

An SEZ law would ensure investor confidence, increase foreign direct investment, create job opportunities, and mitigate the dependence on the tourism industry, Yameen explained.

Once the SEZ bill is enacted into law, he continued, one of the first projects to be undertaken would be the Ihavandhippolhu Integrated Development Project.

The ‘iHavan’ project would become “the main gateway” for development and prosperity in the northernmost atolls.

Plans for Addu City includes development of both the Gan international airport and the Hithadhoo regional harbour to spur economic activity, Yameen said.

A ‘mega project’ for development of the southernmost airport was in the pipeline while the government has decided to transfer the regional harbour under the Maldives Ports Limited (MPL) for modernisation, he revealed.

MPL would also take over the regional port in the island of Kulhudhufushi in Haa Dhaal atoll, he added.

The formulation of a master plan for the development of the Ibrahim Nasir International Airport (INIA) was meanwhile ongoing in collaboration with Singapore’s Changi airport, Yameen noted.

The changes envisioned in the master plan include a new terminal and a new runway, he said.

Moreover, a contract has been awarded for dredging and reclamation of Hulhumalé for development of a ‘youth city in the artificial island as pledged during last year’s presidential election, Yameen said.

He stressed that the government would ensure that development projects would not threaten the country’s independence and sovereignty following criticism of the SEZ bill.

Yameen also revealed that criminal records have been cleared for 3,588 youth since he took office in November, adding that he has asked the newly appointed Prosecutor General Muhthaz Muhsin to introduce a new procedure to not prosecute first time offenders under an agreement signed with offenders.

Last night’s ceremony was meanwhile attended by former presidents Maumoon Abdul Gayoom and Dr Mohamed Waheed as well as senior statesmen – Abdul Sattar Moosa Didi and Ibrahim Rasheed – who worked with former President Ibrahim Nasir to secure independence from the British in 1965.

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MATATO backs guest house island policy

The Maldives Association of Travel and Tour Operators (MATATO) has endorsed the Thumburi guest house island project, urging its members to take part in the government’s plans.

“MATATO believes this will help target mass charter flights, rather than FIT [Fully Independent Traveller] or small groups, paving the way to bring back major charter operators to the Maldives,” said the group which represents over 50 local travel agents and tour operators.

Only Maldivians will be permitted to invest in such projects, the government has revealed, with priority given to those not yet involved in the industry.

“The concept is similar to the beach lodges in Phuket or Hikkaduwa. Thus, MATATO would like to urge its members to participate in this development opportunity, as it would allow them to grow from mere travel agency businesses to property owners within the process of vertical integration of a travel agency,” read an association press release.

The official launch of the scheme – part of President Abdulla Yameen’s election manifesto – came last week with a call for expressions of interest from small and medium businesses in the Laamu atoll development.

Envisioned as a way to “responsibly diversify the tourism product of the Maldives”, the plans to develop uninhabited guest house islands come after the rapid expansion of guest houses alongside local communities in the past five years.

Some in the industry have, however, questioned the schemes ability to offer the same level of benefit to local economies.

“The association believes this is a good project, worth our attention and promotion, although fine tuning will still be required, as this is a new concept to the Maldives,” said MATATO which also suggested its members could form a consortium for the project.

The Thumburi project will  make land available on the 17 hectare uninhabited island – as well as the linked Hulhiyandhoo island – for investors to develop hotels, a diving school, water sports centres, restaurants and shopping centres, while government owned companies will invest in the island’s basic infrastructure – electricity and sewage.

“Rather than seeking a large scale investment, the current scheme offers smaller investors an opportunity to invest only in specific sub products, or a small block of accommodation similar to that of investing in a guest house,” today’s MATATO press release continued.

Describing the project as “a new concept for a world class brand”, the Thumburi brochure reveals plans for several beach hotels with rooms ranging from US$100-200 – far less than that currently charged by the country’s budget resorts.

The Maldives Marketing and Public Relations Corporation will lead the project and engage with investors who will then market their own products.

Contributing an estimated 80 percent of the Maldives’ GDP and famous worldwide for it’s luxury one island/one resort image, the country’s tourism industry attracted over one million visitors for the first time in 2013.

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Government launches guest house island project

With additional reporting by Daniel Bosley

Details of the government’s first guest house island on Thumburi, in Laamu atoll, were revealed last night.

“Once again today we are looking to diversify tourism, to shape it in a different way. It does not mean moving away from the existing concept of having one resort on one island,” said President Abdulla Yameen during the launch.

Part of the Progressive Party of Maldives’ election manifesto, the guest house island concept aims to diversify the tourism industries to include small and medium enterprises, without encroaching on inhabited islands.

While guest house tourism on populated islands has grown rapidly in recent years, some in the industry have expressed concern that it may damage the high-end resort image of the Maldives.

The project – which will involve the development of a 2,100 bed resort run by multiple local businesses – was described as  “communal tourism development” or “vertical tourism” by the president.

“So in this newly introduced concept, we are inviting various small and medium businesses who are interested in this industry to chip-in money – [it is a] type of tourism based on amounts which could be easily borrowed from banks as well,” he continued.

The president also revealed that further guest house island projects would be carried out within the special economic zones to be established under proposed legislation.

Speaking at yesterday’s event, Tourism Minister Ahmed Adeeb explained that the decision had come in response to medium sized businesses who wished to gain a foothold in the resort industry.

Only Maldivians will be permitted to invest in such projects, with priority given to those not yet involved in the industry, explained Adeeb.

The Thumburi project will  make land available on the 17 hectare uninhabited island – as well as the linked Hulhiyandhoo island – for investors to develop hotels, a diving school, water sports centres, restaurants and shopping centres, while government owned companies will invest in the island’s basic infrastructure – electricity and sewage.

The Maldives Marketing and Public Relations Corporation (MMPRC) will lead the project and engage with investors who will then market their own products.

MMPRC is currently fielding expressions of interest and expects to begin development by the end of the year.

“In our mind, the ultimate objective of this [project] would be increasing job opportunities and providing the opportunity to go forward benefiting the economy for many young Maldivians, and to double our per capita GDP income when our five-year term is completed,” President Yameen said at yesterday’s event.

Despite the tripling of guest house bed capacity in the past six years, the industry continues to be dominated by the one island/one resort model.

Growing from just 22 registered businesses in 2009, to 171 currently listed, the guest house tourism project – initiated during the presidency of Mohamed Nasheed – was introduced as an attempt to allow local communities to benefit from the billion dollar industry.

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Maldives wins Seven Star Global Luxury Awards

The Maldives has won two prizes at this year’s Seven Star Global Luxury Awards, winning best a destination as well as a special achievement honour for Tourism Minister Ahmed Adeeb.

Nominated alongside destinations including the Bahamas, Fiji, the Seychelles, Italy, and Mexico, the Maldives was named best destination for the second year running.

Meanwhile, the ‘Outstanding Achievement in Tourism Award’ again went to the Maldives’ tourism minister for having overseen the arrival of one million tourists last year for the first time in the country’s history.

“The ‘Seven Star Destination Winner’ award belongs to the tourism industry partners of Maldives who have been working hard to develop the industry and maintain high level standards,” said Adeeb.

The seven star awards are regarded as the most exclusive international luxury award for the hospitality industry, recognising extraordinary achievements by bestowing upon winners the Signum Virtutis – a seal of excellence for all prospective guests.

After being nominated by Seven Star’s expert panel, industry professionals as well as the public voted for the winners, who received their prize at an award ceremony held at the Chateau Spa & Organic Wellness Resort in Malaysia on Saturday (June 14).

Over 1.1 million tourists visited the Maldives in 2013, a milestone achieved one year behind the government’s original plans after political turmoil temporarily deterred visitors during 2012.

Recent statistics have shown that the industry – directly responsible for 29 percent of GDP – continues to grow, with arrivals up by 11.2 percent based on the same period in 2013.

After developing primarily as a destination for European tourists, the recent expansion of the industry has been heavily reliant on the explosion of the Chinese market – which grew from around 6 percent of arrivals in 2008 to over 26 percent in the first quarter of this year.

Despite moves to expand the mid-market tourism product in the country, the luxury single island resort model continues to dominate over hotels, guest houses and safari vessel options – making up nearly 80 percent of the industry’s bed capacity.

Adeeb has previously explained that the image of the country as a high-end destination was vital in order to attract “A-category” guests, with lower-end facilities subsequently benefitting from the luxury image.

The government is currently considering expansion plans to accommodate the arrival of five millions tourists at Ibrahim Nasir International Airport, and has recently reached out to new markets in Australia.

A survey conducted by the Tourism Ministry earlier this year found that 98 percent of tourists would recommend the Maldives as a holiday destination to others.

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