MMPRC confirms appointment of Ruder Finn for international PR

The Maldives Marketing and Public Relations Corporation (MMPRC) has confirmed its appointment of New-York based public relations agency Ruder Finn, following speculation in the PR industry press last week.

Ruder Finn will provide international PR in a three-month contract PR Week speculated to be worth over US$150,000 per month.

According a statement from the MMPRC, the agency will “oversee the overall media coordination and achievement of PR related solution for destination Maldives, instil confidence in the tourism industry of the Maldives, gain understanding and public acknowledgement of the Maldives in the international community, ensure sustainable development of the tourism industry, and improve the image of the destination.”

President Dr Mohamed Waheed’s spokesperson, Abbas Adil Riza, told Minivan News last week that the appointed PR firm would only be responsible for promoting tourism, and would not be involved in politics or government.

Ruder Finn’s Senior Vice President and Ethics Officer, Emmanuel Tchividjian, told PR industry publication The Holmes Report that the company would “resign its lucrative new Maldives’ tourism brief if a national enquiry finds that the country’s new government took power illegally.”

Tchividjian claimed the company had “closely examined the complexity of the current political situation in the country”.

“Accusations of a coup have been dismissed by many international organisations and governments, including the United Kingdom government who has said that they do not recognise the transfer of power in the Maldives to be a coup,” he claimed.

“We were encouraged by the desire of the current government, in place according to the country’s constitution, to focus on ensuring stability, democracy and transparency in the Maldives, including a free press.”

Ruder Finn’s resignation of an account under such circumstance is not without precedent.

The firm’s founder David Finn, cited on the website of the American Jewish Committee, a think tank and advocacy organisation “combating anti-Semitism and all forms of bigotry” and “supporting Israel’s quest for peace and security”, recounts how  “some years ago a professor at the Seminary helped us make the decision to resign the sizeable Greek tourism account after three colonels seized power and installed a military dictatorship. “

The company nonetheless has a reputation for representing controversial clients, including tobacco giant Phillip Morris and Israeli airline El Al, which MPs of the Maldives government coalition last week voted to ban from landing in the Maldives.

The PR firm was also embroiled in controversy over its distribution of the incendiary film ‘Fitna’, produced by Dutch anti-Islam politician Geert Wilders, at a conference organised by Ruder Finn in 2008 called ‘Facing Jihad’.

The MMPRC has also appointed several other agencies to target specific markets, including Rooster PR (UK), Belcanto Communications (Germany) and Travel Link Marketing (China).

The MMPRC said it was also in the process of appointing PR agencies in India, Russia and the Middle East.

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Middle East arrivals up 77.8 percent in first quarter 2012

The Maldives has registered a 77.8 percent increase in tourist arrivals from the Middle East region in the first quarter of 2012 compared to the same period last year, while some traditional markets have shown signs of recovery.

The quarterly report from the Maldives Marketing and Public Relations Corporation (MMPRC) speculated that the Middle Eastern increase came following the opening of several hotel chains from the region.

“In particular it is important to note the exceptional growth from the Saudi Arabian market,” the report noted.

Arrivals from Germany increased 20.4 percent on the back of improved economic conditions and increased flight frequency, while Switzerland increased 24.5 percent – largely due to the availability of direct flights from Zurich.

However several of the country’s other high-volume markets registered substantial decreases. Arrivals from the UK – the Maldives’ second largest market – fell 12 percent, while Italy and France also recorded a decrease. Small increases in arrivals from Denmark and Norway were offset by declines in arrivals from Finland and Sweden..

Growth slowed in Chinese arrivals, which last year eclipsed the UK as the country’s largest market by volume, with a 16.4 percent increase on the back of cancelled charter flights due to the country’s ongoing political turmoil. Tour operators suggested growth would return in June-July, the MMPRC noted.

Russian arrivals, 19,919 of whom accounted for 7.8 percent of the country’s market share, increased 19.7 percent: “Eastern European region remains the most important emerging market for Maldives,” the report noted.

The MMPRC identified South Africa, India and the USA as potential new opportunities for Maldives tourism, but noted the need for improved flight connections. Growth in the Indian market was hampered by the lack of air connections and the financial difficulties of Indian airline operators.

“Much interest has been generated amongst the Americans with the emerging trend in live aboard cruises in the Maldives,” the MMPRC observed.

Arrivals from selected markets and growth in first quarter 2012 on 2011:

Germany 26,355, +20.4% (10.3 percent market share)
Switzerland 11,803, +24.5%
China 46,662, +16.4%
Russia 9,919, +19.7% (7.8 percent market share)
South Korea 4329, +21.7%
France 25,195, -1.3% (9.8 percent market share)
UK 24,395, -12%
Italy 26,939, (10.5 percent market share)
Japan 8114, -5 percent
India 6179, -10.4 (2 percent market share)
Austria 7152, +11.4%
South Korea 4329, +21.7%
South East Asia (inc Indonesia, Malaysia, Philippines, Singapore and Thailand) 4515, +12.1%
USA 3566, +6.6%)
Middle East 4344, +77.8% (1.7 percent market share)
Spain and Portugal 1828, -1.33%
South Africa 576, -21.2%
Northern Europe 4499, – 9.2% (Denmark, Finland, Norway and Sweden)
Israel 713, +61.7%
Turkey 1088, +20%

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Maldives government selects Ruder Finn for “controversial” brief: PR Week

The Maldives’ government has appointed US-based public relations agency Ruder Finn in a deal worth upwards of US$150,000 a month, reports public relations industry magazine PR Week.

However Deputy Minister of Tourism Mohamed Maleeh Jamal told Minivan News that the government was still evaluating the bids.

“I can’t disclose the costs or names, but we are evaluating three companies: one in India, one in China, and another in America,” Maleeh said.

President Dr Mohamed Waheed’s spokesperson, Abbas Adil Riza, told Minivan News that the appointed company would only be responsible for promoting tourism, and would not be involved in politics or government.

Tthe request for proposals (RFP) document issued by the Maldives Marketing and Public Relations Corporation (MMPRC) on April 9 states that the successful agency will be required to target stakeholders in the UK, USA, Commonwealth countries, “all relevant EU institutions”, academic institutions and NGOs, “arrange 1:1 meetings with influential and open minded potential champions”, and “arrange briefings to build links at various levels with the UK, US, Commonwealth and major European governments.”

The agency will “feed in academic arguments to those identified”, and “determine champions who are willing to speak publicly on Maldives”, in a bid to “Rally an alliance of support for the Maldives”.

Locally, the chosen company will be required to “assist with the roll out of policy and other announcements to media, parliamentarians,government, NGOs and others.”

Speaking to PR Week, Ruder Finn’s Senior Vice-President and Ethics Officer Emmanuel Tchividjian defended company’s decision to take on the contract.

“We believe Ruder Finn can contribute positively to the people of the Maldives, a country that depends on tourism for the bulk of its economy,” Tchividjian stated.

“Prior to deciding to pursue the tender, we closely examined the complexity of the current political situation in the country. We were encouraged by the desire of the current government, in place according to the country’s constitution, to focus on ensuring stability, democracy and transparency in the Maldives, including a free press,” he said, but acknowledged “diverse points of view” surrounding the change of government on February 7.

The 50,000 member-strong Maldivian Democratic Party (MDP), which was ousted from power on February 7 following what then President Mohamed Nasheed described as a coup d’état planned by the opposition, sponsored by wealthy resort tycoons and carried out by a mutinous police and military, continues to maintain that the new President’s government is illegitimate and a return to the autocratic era of Maumoon Abdul Gayoom.

David Hardingham, founder of the UK-based Friends of Maldives (FOM) NGO that has issued a travel advisory against several resorts owned by those by the MDP accused of involvement in the coup, suggested to PR Week that Ruder Finn should “tear up the contract, and think twice in the future about with whom it does business.”

“Clearly our hope was that no responsible PR firm would shake hands with a dictatorship that toppled a democratically elected leader at gunpoint,” the FOM founder told the PR industry trade magazine.

“We can only ask ourselves: is a company with offices in seven countries and a long list of respectable clients really so desperate for the money? Because this kind of work does nothing for its reputation,” he added.

Controversial clients

Ruder Finn is no stranger to controversial clients. Up until the late 90s the company was instrumental in crafting an infamous campaign for US cigarette giant Phillip Morris disputing evidence that smoking was harmful to public health.

According to Sourcewatch, in 2004 the Ruder Finn was appointed to promote Israeli national carrier El Al, while in 2008 the company’s Israel branch represented a “Facing Jihad” conference, “a summit of European lawmakers who are united in their shared belief that Islam today poses a serious threat to Western civilization.”

PR in the Maldives

Other foreign PR companies that have been active in the Maldives have included the Campaign Palace, a London-based group engaged by former President Gayoom to develop his Dhivehi Rayithunge Party (DRP), and New York-headquartered Hill & Knowlton (H&K), which was commissioned by Gayoom in 2003 and subsequently recommended – and in some cases implemented – most of the pre-2008 democratic reform in the Maldives.

H&K’s 2003 report on the Maldives, titled ‘Issues audit and communications strategy for the Government of the Maldives’, revealed that the firm was responsible for much of the human rights and governance reform that paved the way for the country’s first democratic election in 2008.

H&K’s recommendations included the separation of the security forces into police, military and correctional institutions, constitutional reform and the introduction of multi-party democracy, strategies for the Human Rights Commission of the Maldives (HRCM), reform of the Majlis, reform of the criminal justice system and an end to the practice of flogging.

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Former President Nasheed meets Indian PM Manmohan Singh

Former President Mohamed Nasheed has met with Indian Prime Minister Manmohan Singh to appeal for Indian backing of early elections, following what Nasheed describes was a resignation “under duress” on February 7.

Nasheed resigned amid dramatic scenes on the streets of Male’, after police joined opposition-aligned demonstrators, attacking military headquarters and storming the state broadcaster.

Singh had requested the meeting, Nasheed’s Maldivian Democratic Party (MDP) noted in a statement.

“The Prime Minister said he believed political resolution lay in acting on the agreement made between political parties and mediated by Indian Foreign Secretary Ranjan Mathai on February 16. All political parties agreed to hold early elections in this road-map,” the party said.

“Nasheed also asked the Indian government to help protect US$873 million worth of investment made by Indians in the Maldives in the past three years.”

Singh addressed the Maldives’ parliament last year in November, the first foreign head-of-state to do so.

“India will be at your side in your transition to a fully functioning democracy,” Singh declared at the special sitting of the People’s Majlis. “We will assist the Majlis by way of training, formulation of rules and regulations and any other assistance that you may desire.”

In his address, Singh praised the “impressive strides in nation-building” the Maldives has made since independence in 1965, with the highest socio-economic indicators and progress on Millennium Development Goals in the South Asia region.

“You have chosen the path of democracy, freedom and respect for human rights. You have shown how even a small nation can stand up and be counted in the affairs of the world,” he said.

“I am confident that the people of Maldives will continue to consolidate their achievements. As an abiding friend, India will always stand by you in these efforts. Our relations are time-tested and I wish to reaffirm that they shall remain so in the future.”

In a statement today, India’s External Affairs Ministry re-endorsed the Indian-sponsored roadmap document drawn up on February 16.

“India hopes that engagement with all the stakeholders in Maldives will facilitate a constructive dialogue among all the political parties and help in bringing stability to the country in line with the Roadmap drawn up by the President of the Maldives,” the statement read.

Earlier this week Nasheed met with journalists, think tanks and political and industry leaders during a visit to India to build support for early presidential polls in the Maldives. Media reports focused on the former President’s concerns that his ousting had left the country vulnerable to growing Islamic radicalism.

New Foreign Minister Dr Abdul Samad Abdullah meanwhile met with India’s external affairs minister S.M. Krishna earlier this month. India is also presently engaging in joint defence exercises with the Maldives coastguard. Newly-appointed Defence Minister Mohamed Nazim has also visited India.

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No response to requests for Commonwealth assistance with inquiry, alleges Foreign Ministry

The Foreign Ministry has issued a statement in Dhivehi claiming the Commonwealth had not answered the government’s requests seeking expertise for the Commission of National Inquiry (CNI).

The CNI was set up by President Dr Mohamed Waheed Hassan to investigate the controversial change of power on February 7 which the ousted Maldivian Democratic Party (MDP) maintains was a coup d’état orchestrated by remnants of the former dictatorship, funded by several resort interests and carried out by mutinous police and military units.

The Commonwealth Ministerial Action Group (CMAG) on April 16 challenged the independence of the commission, urging the government “to review immediately the composition and terms of reference of the Commission to make it genuinely independent, credible and impartial. CMAG reiterated the Commonwealth’s offer to provide assistance in this regard.”

However in its statement yesterday, the Maldives Foreign Ministry claimed “when the inquiry commission was set up on February 22, this ministry requested the Commonwealth for expertise. This ministry sent the terms of reference for such an expert to the Commonwealth. However, the Commonwealth has not sent an answer to the request to this day.”

“The Maldivian government has previously agreed to the Commonwealth Ministerial Action Group’s call for international expert assistance as per the CMAG statement. Hence, the Maldivian government requests an international expert for the inquiry commission in the near future with Commonwealth’s support,” the Ministry stated.

Spokesperson for the Commonwealth Secretariat, Richard Uku, said that CMAG had noted during its teleconference on March 15 that while the CNI had commenced work, “it had failed to secure cross-party support.”

“[CMAG] Ministers acknowledged that international assistance had been requested, and noted that the Commonwealth could be of potential assistance,” Uku said.

Following a visit to the Maldives by the Secretary-General’s Special Envoy, Sir Donald McKinnon, the Commonwealth had discussed the provision of a senior judicial advisor to the CNI, Uku explained.

“Draft terms of reference for the adviser were agreed with the Government of Maldives, and preparations made for the selection and placement of a Commonwealth adviser. However, by this time it had become amply clear that the existing composition of the Commission did not enjoy broad political acceptance. The Secretary-General’s Special Envoy consequently focused his discussions with parties on attempting to facilitate agreement on this matter,” he said.

“At their meeting on 16 April, CMAG ministers were concerned that the Government had not made any moves to revise the composition of the CNI in a manner that would enhance its credibility. CMAG accordingly asked for the composition and terms of reference of the CNI to be reviewed in order to make them generally acceptable.

“Pending such a review,” he concluded, adding that the Commonwealth remained “ready to assist the Commission as soon as broad-based political agreement is reached on its composition and terms of reference.”

Rising rhetoric

In its concluding statement on April 16, CMAG warned of “stronger measures” against the Maldives “should the composition and terms of reference of the Commission not be amended within four weeks in a manner that is generally acceptable and enhances its credibility.”

Uku told Minivan News last week that while the Secretariat would not speculate about what “stronger measures” might entail, a range of options were available to CMAG “including suspension from the Councils of the Commonwealth”.

Figures in the new government and MPs of the new ruling coalition have reacted angrily in parliament and in local media to the deadline, possibility of Commonwealth suspension and accompanying international censure.

Haama Daily reported State Minister for Foreign Affairs and daughter of former President Maumoon Abdul Gayoom, Dunya Maumoon, as questioning CMAG’s impartiality, claiming their response was based on “incomplete information” and stating that it was “very apparent that CMAG is not aware of Maldives’ laws and regulations.”

President Waheed’s political advisor, Ahmed ‘Topy’ Thaufeeq, posted on Twitter that the Commonwealth “has no right to call on Maldivian govt to hold ‘early’ elections against the country’s constitution.”
“CMAG can take whatever action it wants if the Maldives does not hold early elections against its constitution. Go ahead if that is democracy,” Thaufeeq stated.

State Minister for Tourism, Ahmed Shameem, was reported in newspaper Miadhu as accusing the Commonwealth of showing contempt for the Maldives constitution, claiming that “some entities of the United Kingdom are trying to shatter the Islamic unity of the country.”

“Everyone wants their puppet to rule the country. Nasheed ruled Maldives as a puppet of the United Kingdom. Nasheed is ready to destroy the Islamic unity of Maldives,” Miadhu reported Shameem as saying.

State Minister for Fisheries, Fuwad Gasim, also alleged in Miadhu that “Most foreign ministers sitting in CMAG would not even know the colour of the Maldivians.”

“A group like that all of a sudden releases a statement listening to only one party through a teleconversation and comments on issues. This is not how responsible organisations do things,” Fuwad claimed.

Fuwad said that a statement released by the Commonwealth after “thoroughly considering what has happened in Maldives” would “differ a lot from the original statement.”

“There are countries in the Commonwealth that know what happened on February 7, and haven’t said it was a coup,” he said.

Fuwad added that India had been observing the events from the day they unfolded, and that all political leaders were in touch with Indian High Commissioner D M Mulay.

“They were regularly updating Mulay about the events,” he said. “So I believe Mulay had been observing the events of February 7 and he would have said whether it was a coup or not. India was the first country to recognise the new government, so how could we give credibility to a report made by those who were  too far away?”

Meanwhile, speaking in parliament today, Dhivehi Qaumee Party (DQP) MP Riyaz Rasheed called on the government to preemptively withdraw from the Commonwealth.

“There is no reason to have international relations with a group like this, who don’t even know how to ensure justice, he said. “I propose to disaffiliate ourselves from the Commonwealth for now.”

MP Muththalib from the Adhaalath Party accused CMAG of being “a weapon used to destroy the religion of this country.

“I do not believe CMAG has any right to call on us to hold early elections. We should consider the countries that are doing things for us,” he said.

“If the current government feels that disassociating with CMAG or the Commonwealth is the best thing for this country, I am in full support for this Majlis to pass such a motion.”

The MDP released a statement claiming it was concerned that attempts to discredit international bodies locally would lead the Maldives down the path of international isolation – “the route of Myanmar’s junta, or Zimbabwe or Fiji” – and reiterated its calls for Dr Waheed to step down and trigger early elections under the Speaker, or agree to amend the Constitution to provide for early elections before the end of 2012.

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Budget deficit “substantially” underestimated while spending still unaddressed: IMF

The Maldives has “substantially understated” its budget deficit, the International Monetary Fund (IMF) has warned, by underestimating its spending and “probably” overestimating tax revenues.

“Moreover, not all of the financing for even the approved budget has been identified, and additional risks exist as well – including the need to clear reported unpaid bills carried over from 2011 and the possible loss of lease extension payments (Rf 700 million, or US$42.4 million) assumed in the budget,” the IMF’s mission chief for Maldives, Jonathan Dunn, told Minivan News.

While the 2012 budget put the deficit at less than 10 percent of GDP, “the IMF team sees the figure as more likely to be 17.5 percent of GDP, and perhaps larger than this,” Dunn said.

“The financing gap for 2012 is thus at least 7.5 percent of GDP, or about US$160 million, and possibly substantially larger than this,” he added.

As a result, economic growth and stability in the Maldives were unlikely to be maintained “in the medium term” unless the government substantially cuts spending.

Meanwhile, government revenue for the first quarter of 2012 has fallen 15.5 percent below projections, the Maldives Inland Revenue Authority (MIRA) has reported.

Revenue from tourism land rents fell 18.6 percent on the previous quarter, however the largest contributor to the drop were the new government’s changes to resort lease extension payments, which saw a 76.1 percent drop in revenue below projected figures.

Inflation meanwhile spiked 13.4 percent in February, with the price of food increasing 28 percent.

Government revenues for the quarter has nevertheless increased 76.2 percent compared to the same period in 2011, “mainly because of the significant increase in Business Profit Tax (BPT) and Goods and Services Tax (GST) collections”, MIRA noted: Rf 361.7 million (US$23.4 million) and Rf 721.9 million (US$46.8 million) respectively.

However, Dunn warned that revenue collection by MIRA “does not provide a full picture of total revenue performance in the country.”

“Revenue from import duties – previously the single largest revenue – collected by Customs and is not reported by MIRA. Due to implementation of the 9th Amendment to the Maldives Export Import Act, revenue collection from import duties is expected to decline substantially in 2012, fully offsetting the increase in tax revenues from GST and BPT.”

Solutions?

Dunn observed that printing money would only facilitate the much-larger-than-expected 2012 fiscal deficit.

“This, in turn, would imply that national imports would be substantially larger than expected, because in the Maldives, where most goods are imported, almost any spending by either the government or the private sector turns, directly or indirectly, into import demand,” he noted.

As a result, the imbalance between the demand for dollars and the supply would become even larger, “and the MMA would likely have to supply dollars from its own reserves to meet the shortfall.”

“Usable reserves at the MMA are low, so if the fiscal gap this year is financed via money creation, it is likely that the MMA’s usable reserves would soon dry up,” he said.

Another option, Dunn suggested, was for the Maldives to borrow more money. However borrowing from domestic sources “will be difficult to achieve, as it is unclear whether the banks have much more appetite for buying treasury bills.”

Obtaining foreign grants “would be helpful but is probably not realistic.” Foreign loans, meanwhile, “would have to be considered carefully, given that Maldives already has a very high debt-GDP ratio, but they may be needed in the short run to avoid the consequences of printing money.”

Dunn emphasised that the only sustainable solution was for relevant parties to rationalise the budget by boosting revenues and cutting expenditure, despite the political difficulties.

“These may be politically difficult measures, but the consequences of not reducing the budget deficit are likely to be even more difficult,” he warned.

Furthermore, ongoing dollar shortage would not be resolved while the Maldives continued to substantially increase spending, Dunn added.

The foreign currency crisis – the bane of many of the country’s importers, who are forced to use unofficial channels outside the banking system to obtain currency necessary to purchase overseas – was exacerbated by the number of unrestricted foreign exchange licenses issued to resorts and other private businesses, “without the requirement that they hold substantial capital to back up that business.”

This practice allowed such nonfinancial businesses to conduct large-value foreign exchange operations outside the banking system, “an unusual arrangement and sustains the parallel foreign exchange market,” Dunn noted.

“In a more typical situation, nonfinancial businesses [such as resorts] would have licenses only for the exchange of small-value cash transactions and would be required to channel large-value foreign exchange transactions through the banking system. In the case of Maldives, this would substantially increase liquidity in the official foreign exchange market,” he suggested.

However, “as long as the government continues to inject substantial amounts of new spending into the economy, the foreign exchange situation in the country will not be resolved.”

Growing expenditure

Dunn emphasised that “fiscal imbalances in the Maldives have been present for many years and that fiscal adjustment remains necessary”.

Faced with increasing pressure from the IMF to lower expenditure after failed attempts in 2010 to cut the salaries of civil servants – a maneuver blocked by the Civil Services Commission (CSC) and backed the then opposition – former President Mohamed Nasheed’s administration insisted that increased revenue from the new taxes would match expenditure, and boasted that the 2012 budget was the first in many years to balance income and expenditure.

Following the police mutiny and controversial change of government in what the MDP contends was a coup d’état, spending by President Dr Mohamed Waheed’s administration has escalated as it seeks to shore up support in a fractious political environment.

Newly-announced expenditure in the last few months includes:

  • The promotion of 1000 police officers – approximately a third of the force – and plans to both recruit 200 new officers in 2012 and appoint four new Assistant Commissioners;
  • Lump sum payment of two years of allowances to military personnel;
  • An unspecified amount for an international public relations firm, to combat negative publicity and “rally an alliance of support” in the international media following the controversial change of power and coverage of police crackdowns;
  • Rf 100 million (US$6.5 million) in fishing subsidies;
  • A proposal to create two new ministries, including the Ministry of Gender, Family and Human Rights, and the Ministry of Environment and Energy;
  • The reimbursement of Rf 443.7 million (US$28.8 million) in civil servant salaries from July 1, following cuts by Nasheed’s administration in 2010. In addition, civil servant working hours have been reduced to 8am-3pm;
  • The doubling of the budget for the Maldives Marketing and Public Relations Corporation (MMPRC) to US$S4.5 million.

Lost income has also increased, with MIRA warning in March of unrealised revenue from the new government’s recent decision to accept resort island’s lease extension payments in installments, an amendment that former Tourism Minister Dr Mariyam Zulfa contends was pushed through by several local resort owners with vested interests, that immediately cost the treasury US$135 million.

In March, MIRA anticipated receiving a total of Rf375 million (US$ 24 million) for lease extensions, however the income received dropped to Rf23 million (US$1.5 million) as a result of the decision.

Meanwhile today the publicly-owned State Trading Organisation (STO) dropped legal attempts to reclaim a US$1.2 million debt owed by the Meridian Services owned by MP Abdulla Riyaz of the new ruling coalition. The STO justified the decision in a letter to the court, by stating that it did not have enough board members to meet quorum and make decisions.

In a bid to address spiralling costs, the government is reviewing the Aasandha universal health scheme introduced by Nasheed’s administration on January 1 this year, which “is and will always be completely financially unsustainable in a country such as the Maldives”, according to President Waheed’s Special Advisor, Dr Hassan Saeed, in an article for newspaper Haveeru.

“The introduction of unrestricted, universal free healthcare with no agreed regulation or management was an act of folly, recklessness and irresponsible political immaturity that rivals any of the actions of Mr Nasheed’s administration,” Dr Saeed contended.

“And what’s more he knew this but still went ahead with it. And the consequence is that we now have the IMF breathing down our necks and a budget deficit that threatens to derail all government social programmes,” Dr Saeed wrote.

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Former President Nasheed meets Indian politicians, journalists

Former President Mohamed Nasheed has met with journalists, think tanks and political and industry leaders during a visit to India to build support for early presidential polls in the Maldives.

Nasheed alleges that he and his party were ousted in a bloodless coup following a police mutiny on February 7.

The Washington Post carried Nasheed’s warning that in the absence of early elections, “Islamic radicals are gaining strength in the Maldives.”

The Adhaalath Party – a former coalition partner of Nasheed’s party – won no parliamentary seats and performed poorly in the presidential elections, “but after the coup, they have three portfolios in the cabinet, they are calling the shots in the military, and they are consolidating their position,” the Washington Post reported Nasheed as saying.

Given his government’s liberal approach to government, Nasheed expressed disappointment at the reaction of powers such as the United States to his ousting.

“We did so much to make the Maldives more liberal,” Nasheed said. “The United States could have held onto their horses for a few minutes and just asked me. To so quickly recognise the status quo, that was very sad and shocking.”

According to the Hindu, Nasheed claimed to have received a seven-page document from military intelligence services a week before the coup, warning of a plot by the former President Maumoon Abdul Gayoom to overthrow his government, “However, the officer concerned was promptly replaced [by the Army],” the paper reported.

“When I went to the military’s headquarters [on February 7], it turned out everyone was on leave; there were only about 200 people there. The 200 people there were not willing to defend the elected government; the generals, bar two, were supportive of Mr Gayoom,” Nasheed told the paper.

Nasheed said he had rejected the use of firearms by a group of loyal supporters: “I knew that was going to end either with many deaths or with my being lynched,” he said. “So I agreed to resign.”

Nasheed suggested that the international community could influence the new regime by implementing travel sanctions against senior figures, reported AFP, as “many of them have second homes in Europe.”

During his visit to India, Nasheed called on the Indian private sector to continue to invest in the Maldives, but emphasised that a stable democracy was in the interest of foreign investors.

“We want to be responsible. Even though we have been ousted in a coup, [the MDP] want to encourage businesses to continue to invest in the Maldives,” Nasheed said.

Nasheed will be meeting Indian political leadership, including Indian Foreign Secretary Ranjan Mathai, on April 23, and potentially Prime Minister Manmohan Singh, according to Indian media reports.

“We want more Indian assistance in bringing democracy back,” Nasheed told the Times of India. ”I think [elections in] August is reasonable. The more time you give the present dictatorship, the more entrenched they will get; and hence early elections are very important. The dictatorial and military regime, backed by Gayoom, should end at the earliest and should be replaced by a government elected by the people,” he said.

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Government seeking international PR firm to counter negative publicity, “rally alliance of support”

Additional reporting by Neil Merrett and Zaheena Rasheed.

The new Maldivian government is in the process of recruiting an international public relations firm to counter negative publicity and “gain understanding and public acknowledgement of the Maldives from the international community.”

Minivan News obtained a request for proposals (RFP) document issued by the Maldives Marketing and Public Relations Corporation (MMPRC) on April 9, outlining the government’s media strategy and seeking a company to provide “strategic counsel”, “stakeholder engagement”, “proactive” media relations and “key message and storybook development”.

Objectives for the three month contract, bids for which close on April 14, include boosting tourism confidence, improving the image of the Maldives, and demonstrating the government’s “commitment to strengthening democracy and sustainable development”.

The successful agency will be required to target stakeholders in the UK, USA, Commonwealth countries, “all relevant EU institutions”, academic institutions and NGOs, “arrange 1:1 meetings with influential and open minded potential champions”, and “arrange briefings to build links at various levels with the UK, US, Commonwealth and major European governments.”

The agency will “feed in academic arguments to those identified”, and “determine champions who are willing to speak publicly on Maldives”, in a bid to “Rally an alliance of support for the Maldives”.

Locally, the chosen company will be required to “assist with the roll out of policy and other announcements to media, parliamentarians,government, NGOs and others.”

The successful bidder will be required to develop “key messages, including facts and proof points” concerning “events surrounding the recent incidents in Maldives”, pushing the “core platforms of democracy and sustainable development.”

The MMPRC will task the agency to “Begin the process of developing relationships with key journalists who are friendly and receptive”, and “Provide avenues for proactively seeding positive stories”.

“One to two high profile, credible and friendly” journalists would be targeted for “1:1 relationships”, while a press trip of 3-5 reporters would be arranged before June.

The agency should furthermore “Ensure inaccuracies in coverage are corrected immediately to avoid pick-up and further dissemination” and “help provide balance to negative stories”.

President Mohamed Waheed Hassan’s Spokesperson, Abbas Adil Riza, said he was unaware the government was seeking to retain an international PR firm.

“I think it’s a good idea if we lack capacity to do it in the country,” he suggested.

Negative media coverage was “tarnishing the image of the Maldives”, Riza said, “because the former President [Mohamed Nasheed] is not getting what he wants.”

Such an agency should “lobby the press, make sure they report what actually happened,” Riza recommended.

“The MDP burned down buildings in acts of terrorism. We must expose the MDP for what it is. It is not democratic,” he said.

Deputy Minister of Tourism, Mohamed Maleeh Jamal, said the MMPRC had been recruiting PR agents in several countries, including Germany and the UK.

“The main focus right now is increasing investor confidence. We have to include all fronts include economic angles,” he said. “There has been a barrage of international media coverage and we need to try to convert this interest into positive coverage.”

Negative media coverage of Maldivian political strife had particularly impacted emerging markets, Jamal said. “We’ve a trend of delayed bookings from China, the Middle East and Africa – emerging markets,” he said, adding that traditional markets, such as Germany and France, had been largely unaffected.

Jamal said he was unaware of the responses to the April 9 RFP: “That’s at a technical level. I’m not involved.”

Public relations in the Maldives

Politicians in the opposition parties under Nasheed’s government, including Dhivehi Qaumee Party (DQP) leader Dr Hassan Saeed (now advisor to the President), have previously used the London-based Campaign Company.

Chief Executive of the Campaign Company, Graeme Wilson, told Minivan News this week that “We have no relationship with the Maldivian government”.

According to former President Maumoon Abdul Gayoom, founder of the Campaign Company, Jonathan Upton, visited the Maldives in 2011 and recommended that leader of the Dhivehi Rayithunge Party (DRP), Ahmed Thasmeen Ali, sideline the former President- then the DRP’s ‘Honorary Leader’.

“[Upton] did not have any idea of the views of the Maldivian people and the political situation of the Maldives. His recommendation to keep me aside, without knowing the support of the majority of the Maldivian people as they have seen the development and changes during my presidency, was not a politically mature recommendation,” Gayoom wrote, in a 12 page open-letter published in March 2011 outlining Thasmeen’s alleged leadership failings.

“You are showing characteristics that cannot be prevented after being deceived by the words of people who are unaware of the political scenario of this country,” Gayoom wrote.

The Campaign Company had been engaged by Gayoom “to build his party and advise on how to manage and develop the DRP”, foreign minister under Gayoom and Nasheed, Dr Ahmed Shaheed, told Minivan News in June 2011.

In 2010, Dr Hassan Saeed used the Campaign Company during a PR tour of UK to meet MPs and journalists, representing the opposition coalition.

During the visit, Minivan News obtained an email exchange with a lobbyist then contracted by the Campaign Company, Peter Craske, soliciting a meeting between the recipient and the DQP, “which is formed of an alliance between the DRP and MDP parties”. Craske subsequently apologised for the error, and noted that the email did not result in any meetings.

Hill & Knowlton leads Maldives’ democratic reform

Another PR firm, New York-headquartered Hill & Knowlton (H&K), was commissioned by Gayoom in 2003 and subsequently recommended – and in some cases implemented – most of the pre-2008 democratic reform in the Maldives.

H&K’s report on the Maldives, titled ‘Issues audit and communications strategy for the Government of the Maldives’, revealed that the firm was responsible for much of the human rights and governance reform that paved the way for the country’s first democratic election in 2008.

The vast majority of recommendations in the report were subsequently implemented, portraying Gayoom as mellowing in the lead up to 2008 following the autocratic excesses of his 30 year rule.

H&K’s recommendations included the separation of the security forces into police, military and correctional institutions, constitutional reform and the introduction of multi-party democracy, strategies for the Human Rights Commission of the Maldives (HRCM), reform of the Majlis, reform of the criminal justice system, including an end to the practice of flogging, and even the introduction of religious freedom.

“Expectations have now been raised and presidential promises made; the delivery of meaningful reform is now required,” H&K said in 2003.

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Increasing density of resort development threatens key tourism appeal, warns former tourism minister

The cabinet has decided to increase the development density of resort islands from 20 percent to 30 percent, in a move tourism authorities of the former government have claimed will impact a key appeal of the Maldives’ destination.

In a statement, cabinet said ministers noted that “opportunities for commercial expansion were limited due to unavailability of land area to develop tourist facilities on leased-out spaces.”

“Members also agreed that, raising the land area limit for construction of tourist facilities, to meet market demand, would largely contribute to the prosperity of the island,” the statement read.

Former tourism minister Dr Mariyam Zulfa said “one of the resort owners behind the [February 7] coup” had pressured her to change the density regulations.

“I privately consulted foreign [resort] investors and the advice I got was not to change this, because the Maldives’ ‘islandness’, a key product feature, would be lost,” she told Minivan News.

“Thirty percent is a huge amount of land to developed as a built up area, and islandness is what makes the Maldives competitive,” she said.

Mohamed Nasheed’s government had debated and provisionally approved increasing the development density to 25 percent, Dr Zulfa said, “but that was before the industry feedback that this was not something to play around with.”

“I can categorically say this is something [resort tycoon and Jumhoree Party (JP) leader] Mr Gasim Ibrahim wanted for a long time. If you do an eyeball inspection of his properties already they more than 20 percent,” Dr Zulfa alleged. “I knew this would happen the moment the regime changed. It doesn’t surprise me.”

Secretary General of the Maldives Association of Tourism Industry (MATI), ‘Sim’ Mohamed Ibrahim, said the density increase would “allow some resorts to develop more facilities, entertainment and staff amenities.”

“It will give resort developers more flexibility,” he said. “We don’t think it will have an impact [on the competitiveness of the destination].”

Dr Zulfa has previously contended that pressure from several government-allied resort owners had led the new government to declare that 25 year resort island lease extensions could be paid in installments rather than upfront, a decision she claimed took US$135 million out of the budget overnight.

In March, the Maldives Inland Revenue Authority (MIRA) said it had anticipated receiving a total of Rf375 million (US$24 million) for lease extensions, however due the government’s recent decision to accept resort island lease extension payments in installments, the  income received dropped to Rf23 million (US$1.5 million). The government has meanwhile said it has a budget deficit of US$155 million.

Tourism Minister Ahmed Adheeb was not responding to calls at time of press.

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