LDCs meeting in Delhi this weekend

The government of India is holding a ministerial conference for Least Developed Countries (LDCs) this weekend.

The Maldives will be represented by State Minister of Foreign Affairs, Ahmed Naseem, despite graduating to a Middle Income Country in January.

The number of LDC’s has increased from 25 in 1971 to 48 in 2011, noted the Indian High Commission to the Maldives in a press statement. All countries are expected to be sending their permanent representatives, while 35 ministers are attending the conference in Delhi.

“Sustained global growth and stability will remain a dream if economies of the LDCs continue to be underdeveloped and their natural and human resources remain untapped preventing their overall socio-economic advancement,” the High Commission statement noted.

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Mid-market appeal amongst 2011 tourism challenges

As a growing number of Asian markets like India begin flocking to the Maldives for their holiday escapes, the country’s tourism minister believes the government’s goal of providing more middle-market beds to “compliment” premium resort properties will boost the industry in the long run.

As the country continues to look at potential revamps for how it markets itself in the tourism market, Dr Mariyam Zulfa, Minister for Tourism, Arts and Culture, told Minivan News that the Maldives risked being seen as a destination with “too many” premium beds.

However, Zulfa said that in looking to diversify towards more mid-market tourism, the issue of replacing the country’s current “Sunny Side of Life” ad slogan remained under industry consultation – including over whether it should be changed at all.

Zulfa’s comments were made as new findings published by the Pacific Asia Travel Association (PATA) and the Nielsen Company found the Maldives was among several destinations like China, Indonesia and Bangladesh to be attracting increasing interest from Indian travellers.

“The diversification in destinations indicates a greater sense of adventurism and discovery that should be heartening for tourism as a whole, and a clear symptom of a confident Indian consumer mimicking their country’s confidence and prominence,” Neilson Company Executive Director Surekha Poddar stated in the report.

“The Indian traveller is set to become a prized possession as potential spending power and disposition to travel to new countries increases.”

Zulfa said that with income levels in nations like China and India growing in general on a daily basis, the Maldives was beginning to see “exponential growth” in the number of visitors from both of these markets.

“The government has introduced a mid-market policy focusing on three to four star resorts,” she said. “These are being introduced to complement the premium beds we have here.”

Although not willing to speculate if these tourism developments were directly related, Zulfa said that more middle market properties was seen as a move that would be cater to a changing customer demographic.

“Premium beds alone are not suitable for visitors from the South of Asia. We need to look at how to reach out to them,” she said. “These tourists have very different vacation habits to more established markets like Europe.”

Slogan talks

Zulfa claimed that opinion was currently divided on the direction to take on marketing the Maldives to travellers around the world, particularly the merits of changing “the sunny side of life” slogan – one that has been in service for eleven years.

“We will be having informal discussions whilst we will be at the Internationale Tourismus Börse (ITB) – a tourism trade show being held between March 9-13 in Berlin,” she said. “Right now, we have two levels of feedback, one of which is that it [still] works.”

Zulfa added that if a decision was taken to keep the slogan, it would perhaps need to be reintegrated or redesigned with a “more modern” aesthetic.

“There is another reasoning that suggests that although the wording is OK, it is too general,” she said. “The slogan is now 11 years old and perhaps to fill the premium beds we have, a new slogan may be needed to reinvigorate the market. This will be discussed during consultations at the ITB.”

Zulfa said that work was nonetheless continuing on a Maldivian marketing strategy despite uncertainty on the final product.

Mohamed ‘Sim’ Ibrahim, Secretary General of the Maldives Association of Tourism Industry (MATI), said that MATI did not itself have an opinion on the final outcome of any possible slogan revamp. However, Ibrahim said that MATI hoped to see greater study and research into what the industry itself would prefer to see in terms of branding and marketing.

“We don’t think enough is being done, [in terms of studying the slogan issue],” he said. “We would like to see more cooperation from resorts, airlines, travel companies and other major stakeholders in the Maldives tourism industry.”

From the outset, 2011 is proving to be a year of change for Maldivian tourism, with the implementation of Tourism Goods and Services Tax (GST) on January 1 that placed an additional charge of 3.5 percent on a host of services supplied by the travel industry.

Mohamed said that although he believed that adoption of the GST among service operators had gone “smoothly”, MATI held “serious issues” with the tax related to payments and other technical issues.

The MATI secretary general said he was unable to provide more details about the concerns at present, but added that the association was looking to hold a meeting with resort chains over the issues.

Zulfa claimed that the implementation of the GST had so far gone well for the industry, with no major complaints received concerning the charges.

“Most operators in the tourism industry agree that the 3.5 percent GST is a very reasonable amount to pay,” she said.

“This is a way that more people can equitably benefit from tourism.”

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Comment: National University could become the engine of national growth and prosperity

One of the most promising aspects for the proponents of democratic change in the Middle East is that the ongoing Arab revolutions are largely being led by youth activists.

Unlike the stereotyped bearded conservatives and liberal communists, the current reform movements in the Arab nations have been fuelled and sustained by the region’s sizeable youth population; a study by the Pew Forum on Religion and Public Life reveals that 60 percent of the Middle East’s population is under the age of 30.

With a median age of just under 25 years, the Maldives also has a very young population that peaked right around the time the country achieved democracy.

Political scientists often tout these statistics as positive indications of a brighter future in these countries.

For a society to be stable, however, they contend that it is necessary to keep this young energy directed and focused on the onerous task of nation building.

One of the long awaited measures towards this end was achieved on the morning of February 15, 2011, when the Maldivian President inaugurated the country’s first National University.

In a country where the educational levels are abysmally low – only one out of five senior secondary students go on to pursue higher education – this comes as welcome news that could aim to reverse that dismal trend.

Traditionally, however, universities have been more than just institutions of learning.

In countries like Turkey, Egypt and Iran, universities have also been centres of intellectual and political activism and indeed, factories of social change.

Student unions in Eastern Europe were the focal points around which the various colour revolutions would coalesce and result in the fall of deep rooted communist regimes.

Universities have also been a hotbed of political activism in Iran, where student bodies participated in the ‘Islamic Revolution’ that dethroned the Shah and installed the Ayatollah in power. Decades later, it was once again university students that would form the core of the ‘Green Movement’, which has in recent years taken to the streets demanding democratic reform.

In the United States, a country with one of the most deeply entrenched university cultures, there has been an interesting historical trend of political ideology and beliefs on university campuses exhibiting marked departures from mainstream public views. Thus, universities have been the flashpoints of major anti-war rallies and liberal activism.

At various points of history, governments have tried to exercise control over universities and dictate the course of their youthful idealism.

One famous example is that of Nazi Germany, where the state apparatus removed books by Jewish authors, communists and other critics from the universities libraries, and burnt them in public squares.

Intellectuals, including the celebrated scientist Albert Einstein, were expelled from universities under German Law, and the Nazi Propaganda Minister Joseph Goebbels famously proclaimed in 1933, “Jewish intellectualism is dead”.

However, history records that Einstein would move to the United States, publish over 300 scientific papers, and spur the top secret Manhattan Project that would soon make America the world’s first nuclear nation.

A little over a decade after Goebbels’ proclamation, the book burning Nazi Germany would face an ignominious defeat, and Einstein’s adopted home would reign for decades as the world’s leading scientific, economic and political superpower.

The temptation to assert ideological control over universities has also seen unpleasant consequences in other countries like Egypt and China.

It is heartening, therefore, to see even conservative politicians like former State Minister of Islamic Affairs, Mohamed Shaheem Ali Saeed, propose that the Maldives National University should offer courses in comparative religious studies and theology – ie, study of religions other than Islam.

The traditionally isolated Maldivian has at many points struggled to deal with foreign ideas, often resulting in potentially xenophobic tendencies.

In November 2008, owners of a local water bottling plant were forced to issue a statement following controversy over the discovery of a ‘cross shape’ on the caps of the water bottles. The culprit turned out to be a faulty machine part that could not be repaired locally. Nevertheless, the company had to sand-paper the offending shape into something less controversial.

In September 2010, an Indian teacher in Foakaidhoo, Shaviyani Atoll, was reportedly tied up and forced off an island after “devout Muslim” parents mistook a compass design drawn on a blackboard for a crucifix.

Courses like Comparative Religious studies could indeed introduce diversity of thought and foster greater mainstream public enlightenment about other belief systems and cultures, which in turn would undoubtedly have a lasting effect on broader concepts of social tolerance.

One must also note the role of universities in revolutionising technology and lifestyles.

From ground breaking medical research to increasing our understanding of life and the cosmos, the thousands of academic papers published annually in leading universities have made invaluable contributions.

Innovative multi-billion dollar corporations like Google, Yahoo and Sun Microsystems have emerged from the laboratories of Stanford University, while Columbia University alone has produced nearly a hundred Nobel Laureates.

Dozens of world leaders from Margaret Thatcher to Indira Gandhi, have emerged from Oxford University, whereas Cambridge University has given the world Isaac Newton, Neils Bohr and Stephen Hawking. The first computer was invented within its walls, as was the revolutionary double helical model of DNA.

Student athletes trained in University gymnasiums have racked up scores of Olympic sports medals, whereas some of the biggest bands in the music industry have at some point shared dorm rooms while living on campus.

In every field of progress, universities and academics have traditionally been a few steps ahead of mainstream society and making giant strides into the future.

Some might be sceptical that a university in the Maldives, without the luxury of a self-contained campus or an atmosphere of academic seclusion, or even a sizeable student or faculty body can quite leave a comparable footprint on the national intellect or society, as is visible in so many other countries.

During the inauguration, however, the Maldivian President recognised the role of universities in upholding democracy and freedom of expression, and the Chancellor of the newly instituted University, former Education Minister Dr Musthafa Luthfy has promised to follow in the illustrious traditions of Oxford.

As Chancellor, he has the monumental task of directing the youth’s energy into strong intellectual and academic pursuits and to nurture a conducive, stimulating environment in which such pursuits can be undertaken without undue political control and societal intimidation – with full intellectual freedom of thought and expression; an atmosphere of research, curiosity, questioning and free inquiry that are crucial to keep the flames of intellectualism burning bright.

As a country that has only recently tasted democratic freedoms, the Maldives counts on its first National University to produce the future leadership and become engine of national growth and prosperity, while simultaneously charting the country’s destiny.

All comment pieces are the sole view of the author and do not reflect the editorial policy of Minivan News. If you would like to write an opinion piece, please send proposals to [email protected]

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