Reethi Beach and Kuda Huraa scoop awards from reader rating publications

The Maldives’ Reethi Beach resort has been rated as one of the world’s top beach holiday destinations by users of the Switzerland-based travel ratings website Holidaycheck.com.

The site awarded the top 99 reader-recommended hotels across several categories, drawing on 530,000 reviews received in 2011.

Other winners in the beach holiday category included Hotel Royal Dragon in Turkey, Hotel Iberostar Varadero in Cuba and Hotel Ramada Resort Khao Lak in Thailand.

Meanwhile Four Seasons’ Kuda Huraa resort was named ‘Best Overseas Leisure Hotel’ in the Condé Nast Traveller India Readers’ Travel Awards 2011.

The award, which canvased Indian readers of the upmarket travel magazine, follows the publication’s awarding of ‘Best of the Best’ Award and ‘Best Overseas Leisure Hotel in the Middle East, Africa & Indian Ocean’ to the resort at its UK event.

Reethi Beach currently has a 76 percent rating on Minivan News’ resort review website, Dhonisaurus, which calculates ratings from 10 Maldives-specific categories. The resort currently scores a very high 90 percent rating for its beach, and similarly high ratings for service, house reef, and value. It scored lowest (60 percent) for its rooms.

Kuda Huraa scores 73 percent overall with an exceptional 100 percent for service, and high ratings for its environmental commitment, rooms and its overall look and feel. It scored lower for its house reef.

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“Luxury is overated”: Diva Maldives rebrands

Diva Maldives are rebranding their resorts ‘Lux*’ – Latin for ‘light’ – in what the company claims is a complete overhaul of the Maldivian resort experience.

Speaking at a press conference this morning on the roof of Traders Hotel in Male’, the resort’s General Manager Dominik Ruhl outlined its concerted campaign to differentiate itself.

“The problem is that a lot of hotels here in the Maldives look and feel the same, and development of the industry has been quite slow,” he observed. “Look at any brochure: All resorts have sun, sea, sand and a spa, and a cold towel on arrival. How does a resort set itself apart in a ‘sea of sameness’?”

The five star market in the Maldives was “saturated”, he noted, “and not much is happening.”

“Resorts tended to define themselves in terms of the hardware,, which we all have – villas, pools architecture. They are all fairly similar – but people don’t come to the Maldives to sleep in a 1950s boudoiur. We don’t want to follow the same thoughtless patterns we learned in hotel school 20 years ago.

“We realised that as a resort we are helping people to celebrate life. It might be a honeymoon or a family trips, but visits to the Maldives are usually a celebration.”

In what must have been a highly eclectic planning meeting, Diva’s staff sat down and brainstormed an array of unique and quirky resort features for guests to discover for themselves across the island.

Ice cream carts with homemade low fat ice cream will trundle around the island, fitness instructors will drag guests out of the gym for outdoor exercises, guests will be taught traditional bodu beru drumming, and a red phone box outside reception will let them make free phone calls to anywhere in the world.

Guests will be given a Moleskin journal on arrival to sketch and write down ideas during their stay, “and there will be lots of quirky things for people to find around the island during their stay.”

Air-conditioned spaces will be deemphasised in favour of open areas with hammocks and beanbags, and while heavy “old world” wines will still be sold, the resort will introduce affordable lighter wines under its own label, ‘Scrucap’.

The resort has even imported an entire coffee roasting machine, with the intention of grinding and roasting beans its own beans on the island and serving them from a coffee shop in the lobby complete with newspapers and Kindles.

Ruhl noted that the resort was so proud of its new coffee that it had launched an entire ad campaign around it, instead of blandly continuing to market the sunny beaches.

On the environmental side, the resort will begin desalinating its own water to avoid having to dispose of 170,000 plastic bottles a year.

“I can’t pretend we have zero carbon emissions – we go through 6000-7000 litres of diesel a day,” Ruhl noted. “But we are offsetting this with a company called Carbon Footprint while we look at wind and solar, to improve our energy efficiency.”

Lux* Maldives will join Naiade Resorts’ other properties in the Indian Ocean which are also being rebranded. The company has several hotels in Mauritus and one in the Réunion Islands.

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VVIP airport lounge opens after four month project period

“Tourism begins here. The resort begins here.”

Plaza Premium Lounge Executive Director Linda Song described the newly-opened Koimala Executive Lounge at Ibrahim Nasir International Airport (INIA) as “everyone’s apartment” during today’s inaugural event, which included a ribbon-cutting ceremony, speeches and a reception.

The lounge, which includes three sitting rooms, two verandas, a kitchen and a presidential sitting room, is part of GMR Infrastructure Ltd.’s project to expand and upgrade INIA by June 2014. GMR shares the venture with Malaysian Airports Holdings Berhad in a 77 to 33 percent relationship.

The Presidential Lounge offers privacy to government officials.

During a tour of the facility, Mrs Song commented on the facility of working with GMR. “I think its international experience has shaped GMR as a very flexible, open-minded company,” she said.

Tourism Minister Dr Mariyam Zulfa made a similar observation during the opening ceremony, reinforcing her praise of GMR from the earlier opening of INIA’s Plaza Premium Lounge.

“GMR is a company that listens to the stakeholders in the tourism industry, and that pleases the government to no end. I’m always delighted to come to the airport with stakeholders from the industry to open the dialogue for tourism,” she said.

Noting that Plaza Premium was invited to undertake the project only four months ago and with the caveat that the area is due for demolition in two years’ time, Zulfa said the lounge was an impressive and valuable accomplishment.

“Everything to do with the socioeconomic development of the Maldives should center arround tourism,” she said. “Because tourism, of course, is our number one industry, and everything we do should center around making the product even more perfect than it is today.”

The common area features television, wi-fi, and a variety of seating areas.

For a reservation of US$150, VVIP lounge guests are relieved of their luggage at a private security screening while their flights are monitored and their schedules arranged by the lounge concierge. Meanwhile, guests can enjoy an open kitchen and cafe, wi-fi, plasma screen televisions, and spacious seating arrangements.

Plaza Premium Lounge Management Ltd currently services 17 international airports and 60 locations with infrastructural development. The Hong Kong-based company is the world’s first ‘pay-in’ lounge.

Several people noted that the lounge’s opening was well-timed with the SAARC summit, which will bring heads of state from across the region to the Maldives.

Plaza Premium Founder and Chief Executive Officer, Song Hoi See said he did not agree with the project’s constraints but appreciated the challenge.

“Airports and tourism don’t always work together. But the Maldives is a special place, and the airport is the first and last place to impress the tourists,” he said, adding that he anticipated the new airport’s design.

Mrs Song attributed the success to Plaza Premium’s high level of preparation to overcome constraints of the Maldives’ industry. “We are well planned, and we shipped most interior design materials here pre-made. There aren’t many resources here for interior design development, so it would have been difficult otherwise.”

Designer Kinney Chan said the project was enjoyable in spite of the short notice. “It’s great to do something for comfort here, to blend with the resort feel, without getting too heavy.”

GMR CEO Andrew Harrison noted that the design had improved a formerly low-ceiling, dark room by bringing in natural light and creating “a home feel, supported by the excellent service that staff provides.”

“It’s a beautiful country full of beautiful people, and now we’ve delivered a beautiful lounge to match that,” Harrison concluded.

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September incomes topple August

Maldives Inland Revenue Authority (MIRA) has released figures showing that the state earned Rf269.6 million more in September than in August, when income was reported at Rf260.7 million.

Altogether, MIRA collected more than Rf500 million (US$32 million) as income through September.

Resort rents accounted for the largest amount of income received (Rf196.4 million). Tourism Goods and Services Tax (T-GST) came in at Rf71.9 million.

Nearly half of the state’s dollar income which goes through MIRA comes from tourism rent payments (US$12.8 million).

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Stigma against female employment in resorts confused, workers say

The stigma against female employment in resorts presents challenges for reducing the 32 percent unemployment rate, over two-thirds of which is accounted for by women.

Sources familiar with the issue, however, claim that the stigma is “fueled by misinformation and fear”.

A recent report from Sweden’s Lund University claimed that community perceptions of resort life as ‘western’ and offensive to Islam are giving the industry a negative reputation, and are preventing women from pursuing employment in the Maldives’ most lucrative sector.

Ima* recently spoke to Minivan News about her employment in the resort sector. She was one of the first Maldivian females to be hired at a resort ten years ago, and previously lived on a local island.

“It’s very much like a family,” she said. “I know of hardly any issues with harassment from guys, people look out for each other.”

By contrast, several women working in Male’ told Minivan News that they often face sexual discrimination and harassment in the workplace. One source said there is no support against such treatment.

According to Maldivian Democratic Party (MDP) MP Eva Abdulla, “I don’t know if we have made it comfortable for women to talk to each other here.”

The thesis, “Women in Tourism: Challenges of Including Women in the Maldivian Resort Sector” was prepared by Eva Alm and Susanna Johansson during their five-month stay in the Maldives in 2010. Their findings identify “culture, religion, and women’s role in the family, the role of the family, safety, geographical spread, transportation, education and awareness” as obstacles to female employment in resorts.

Parents play a significant role in a woman’s professional future. “In the Maldives, in our religion, we are not allowed to drink or be with just any guys and things like that. So our parents are scared about that,” said one young woman quoted in the thesis.

According to the thesis, resorts are widely believed to be threatening to traditional Muslim values. At the same time, growing religious fundamentalism is projected to prevent women from participating in the local economy.

Dhivehi Rayyithunge Party (DRP) MP Rozaina Adam said a rise in fundamentalism would be an economic setback: “Instead of working, women will be lying around. That is not constructive for a growing economy and country.”

Tourism directly accounts for 30 percent of the Maldives’ GDP, and for 70 percent indirectly. Maldivian women account for a mere three percent of resort employees.

Ima said most community anxiety is due to a lack of information.

“When I go home and tell people that I work at a resort, their first perception is that I must be a good cook. But you know, they also don’t have a good idea of what my job title means. And I think that that’s a big reason behind the misperceptions in many Maldivian island communities. Many people have never been to a resort, if there was more interaction then they would understand what the resort lifestyle is. As it is, most just can’t relate to the kind of work we do here.”

One resort manager quoted in the thesis said awareness is a major challenge to promoting female employment. “Convincing the parents is difficult. They are very possessive of the girls. The parent’s perception is that they will mix with the European culture and do bad things such as drinking alcohol.”

The Maldives has one of the world’s highest divorce rates, and girls often drop out of school and get married in their late teens. Aspiration rates among youth ages 17 to 25 were recently calculated at six percent.

These statistics do not refer to the resort community.

Ima says resort life has significant benefits. “For local islanders, it can be an easy transition to resort life. Many people leave home to live or work in Male’. I think that that’s much more dangerous than working at a resort. At a resort, the lifestyle is much healthier, safer, and there is more opportunity to save.”

A source familiar with the issue told Minivan News that saving is not common for Maldivian women. She gave the example of a cleaning lady who was proud that her daughter gave her entire salary as a family contribution. “I know you want to respect your family, but how can a woman save up for herself? What option does she have for herself?” she said.

The Maldives was recently criticised for lagging behind other countries in gender equality, as defined by the Millennium Development Goals (MDGs). At the UNDP’s Democracy Day ceremony earlier this month, advisor Ferdinand von Habsburg-Lothringen warned that with only half of the Maldives’ work force engaged in the economy, “growth would not flourish.”

Several resorts have tried to accommodate social preferences by outsourcing tasks to local islands and providing daily transportation so Maldivian women do not have to live away from home.

Ima said that at the end of the day, success depends on the individual’s self confidence.

“The way you perceive colleagues and portray yourself matters for anybody, male or female. It’s about how you value yourself and the beliefs you hold. If you can stick to that, and show people who you are and how to respect you, then you can succeed,” she said.

*Name changed on request

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MACI Build Expo positive about construction “boom”

The Maldives Association of Construction Industry’s (MACI) annual exhibition concluded today at the Dharubaaruge Centre in Male’, after enduring three days of gloomy weather and a lower-than-expected turnout.

The annual event showcased over twenty construction companies and their newly developed or imported products. Sales people interviewed said that the event was a significant business opportunity each year, and that sales were expected to improve.

“Every year we are introducing new products,” said Ali Shaathir of MUNI Homecare. “These products have a good impact on construction–they are safer, and friendly to the environment.”

Veligaa Hardware representative Muaz Mohamed said that construction would continue to “boom” in the Maldives. “You can always see construction on Male, and Hulumale is just beginning to boom,” he said.

Other companies represented included Humaru Maldives, Polytechnic Maldives, Thilafalhu Industrial Zone, and Habitat. Several observed that resort construction played a significant role in the industry.

One construction sector said to interest resorts is renewable energy. Earlier this week, President Mohamed Nasheed told an international audience in London that the Maldives needs to become carbon neutral.

Renewable Energy Maldives (REM) representative Maufooz Abdullah said that although eco-construction isn’t prominent, it is growing. “People are actually interested here and in resorts, and some are even buying our products,” he said.

REM currently sells solar-hybrid air conditioning units to residents and businesses around the country. These units recover their cost in two years, and are said to be used across Male. Abdullah said that use of REM products could reduce pollution “by 30 to 60 percent”.

“We hope environmentally friendly construction practices grow in the Maldives, it’s catching on slowly but we hope it moves faster.”

Abdullah said the MACI exhibition was valuable to the industry, but wished more people would benefit from it.

“I think it’s a very important event for educating people about the industry, but I don’t see too many people coming in.”

Maldives Income Revenue Authority (MIRA) said that construction was important to the Maldivian economy. Representatives noted, however, that the new Goods and Services Tax (GST) bill, due to become active on 2 October, will “have an effect on wholesale and customer prices.”

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Conde Nast rates magazine rates Maldives world’s second most popular destination

Condé Nast Traveler magazine has rated the Maldives the second most popular island destination in the world.

The magazine’s 14th annual Readers’ Travel Awards also recognised the Kuda Huraa Four Seasons Resort as ‘The Best of the Best in the World’s Top 100’ resorts. The resort was also named ‘Best Overseas Leisure Hotel in the Middle East, Africa and Indian Ocean’.

Resort General Manager Sanjiv Hulugalle traveled to London last week to receive the award on behalf of the Four Seasons.

“This award is a testament to an amazing joint effort and we’re incredibly grateful to everyone who voted for us,” Hulugalle said at the ceremony. “We’re constantly looking to raise the bar.”

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Newly-decreed uninhabited islands to be resort, airport

The Bilhifeyshi area and Thoon’du area of Fuvahmulah have been officially recognised as uninhabited islands.

President Mohamed Nasheed signed decrees for both islands during a special meeting at Fuvahmulah, which addressed development projects for the upcoming South Asian Association for Regional Cooperation (SAARC).

The President said the two islands will be used for tourism. Development on these islands will be overseen by Fuvahmulaku Development Corporation Limited, a government company that was also created today.

Resort construction will begin at what was formerly Thoon’du area next week. Plans to build an airport at Bilhifeyshi area island are underway.

Development of these islands will be in accordance with the government’s social and economic development policies. The plan is said to provide more opportunities for local business investment and job growth.

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Search for missing Japanese husband persists

Maldivian authorities are working with the Japanese Embassy in Colombo to find the husband of the Japanese woman whose body washed up at the Adaaran Huduranfushi Island Resort last week.

A female body found on August 21 was confirmed to belong to the Japanese woman, age 28, who went missing from the resort with her husband, age 37, on August 17, reports Haveeru.

Local police officials said the body had decomposed after several days in the water, and DNA tests were needed to confirm it’s identity.

Preliminary investigations show drowning as a cause of death. There was no clear indication of foul play.

Management at Adaaran Huduranfushi discovered that the couple had gone missing after they missed two consecutive meals. Resort management immediately notified local authorities, who launched a search for the couple.

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